Rimowa Unveils New Color Palette Inspired By Tanzania
Since 1898, Rimowa has crafted pieces that provide solutions to traveler’s needs but inspire their next trip. Now, the legendary German brand has created a cross-product capsule collection that sees its Essential suitcase range and a Personal Polycarbonate Cross-Body Bag reimagined in two distinctive colors that pay tribute to Tanzania’s dramatic landscapes.
One of the most unique and varied landscapes in the world, Tanzania is famed for its natural beauty, which stretches from the plains of the Serengeti to the snow-topped peak of Mount Kilimanjaro. A popular destination for animal lovers, the East African country is home to many of the continent’s most famous wildlife – including millions of flamingos, who arrive at the vivid waters of its northern lakes to feed and breed. Inspired by this breathtaking spectacle, Rimowa created two new complementary tones: Flamingo, a boldly saturated reddish tone, and Azure, a peaceful, easy-to-wear shade of blue.\
Renowned as the world’s first polycarbonate suitcase, the Rimowa Essential promises the very best of German engineering and design. Now, the range has been expertly color-matched in Flamingo and Azure – from its glossy shell to the badge and wheel housing – with considerable technical expertise. Such innovation is on display throughout the case’s design, with a stage-free telescopic handle and multi-wheel system to ensure a seamless travel experience. Alongside the new Essential range, the Rimowa Personal, a cross-body bag crafted from the same grooved polycarbonate as the suitcase, is now available in Azure.
Starting January 26, 2022, the Rimowa Essential Cabin in Flamingo or Azure, the Rimowa Essential Check-In L in Flamingo or Azure, and the Rimowa Essential Trunk Plus in Flamingo or Azure will be available at Rimowa stores worldwide. In March, the Rimowa Personal Polycarbonate Cross-Body Bag in Azure will become available.