Starbucks And Peanuts Unveil Global Campaign Featuring Exclusive New Snoopy Persona
Starbucks and Peanuts have come together to launch a global brand partnership that celebrates kindness, coffee, and community.
Starbucks stores will introduce an exclusive line of Peanuts-inspired merchandise, food and beverages.
This exciting collaboration will feature the Peanuts gang, as well as the Snoopy persona, Joe Kind Snoopy, available exclusively at Starbucks.
Inspired by the Peanuts’ core of community and kindness and Starbucks commitment to making a positive impact in communities it serves; the promotion celebrates the belief that even the smallest acts of goodwill can have a profound impact on people's lives. Like Starbucks, Joe Kind Snoopy encourages people to connect through the simple, everyday acts of kindness.
“It’s a great time to be kicking off this phenomenal campaign with Starbucks across the globe as we enter the 75th anniversary year for Peanuts,” said Lisa Silverman Meyers, Senior VP, International, Peanuts Worldwide. “We love that this program began from a place of community and kindness, which has been so core to the Peanuts story since the first strip.”
The collaboration is available throughout April, which is Starbucks Global Month of Good, a time when Starbucks partners (employees) around the world come together to make a positive impact on the planet and in the communities Starbucks serves. For the past 15 years, Starbucks partners have dedicated their time to volunteering with local non-profit organizations throughout April, reinforcing their commitment to community service.
“This collaboration is a celebration of Starbucks and Peanuts shared values: a commitment to kindness, positively impacting communities and creating moments of connection,” said Joshua Fine, vice president of international marketing for Starbucks. “As a global brand, we are uniquely positioned to use our scale for good to share messages of kindness and create real impact through our Global Month of Good initiatives. We are honored to have Joe Kind Snoopy be the star of this partnership and encourage acts of kindness around the world.”
In stores across the Philippines, Starbucks customers will enjoy new beverages, merchandise, and an exclusive Starbucks card. Starbucks customers inspired by Snoopy and the gang are encouraged to join the kindness movement on social media with #GlobalMonthofGood.
