MAC Cosmetics Pays Tribute To Keith Haring With New Viva Glam Lipsticks

As MAC Cosmetics marks 27 years of the Viva Glam movement, the brand has announced a collaboration with the late artist Keith Haring.

The collection includes three lipsticks, in bright pop-art-inspired colors with the packaging adorned with Keith Haring's artwork. The limited edition lipstick line includes St. Mark's Yellow, Red Haring and Canal Blue.

“For our 27th anniversary, we’re thrilled to honor the late iconic artist Keith Haring and carry forward his mission of using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for purpose. While he sadly passed away during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through Viva Glam,” said John Demsey, chairman of the MAC Viva Glam Fund and executive group president, The Estée Lauder Companies Inc.

MAC launched its first Viva Glam lipstick 1994, HIV/AIDS was the the leading cause of death for all Americans ages 25 to 44.

Since 1994, MAC Viva Glam has raised over $500 million and counting! Through this trailblazing campaign, 100% of the selling price (Php1,150) of Viva Glam Lipstick goes to organizations and programs focused on the fight against HIV/AIDS. Locally, MAC Cosmetics has raised over Php25 million in the last 10 years which directly supports Positive Action Foundation Philippines, Inc., San Lazaro Hospital and, most recently, Red Cross Philippines.

Keith Haring will be available nationwide and online on December 20.