Nadine Lustre and 88,000 trees
Actress and singer Nadine Lustre has teamed up with skincare brand Bioten to help raise funds for the planting of 88,000 trees.
The number 88 holds a symbolic significance for Nadine and Bioten. The number 88,000 is representative of the 88% ingredients of natural origin found in Bioten’s Skin Moisture line, which Nadine loves and represents. The brand, like Nadine, shares the same values of being green, being honest in how green and committing real actions toward sustainability.
The Green and Honest by the Numbers Campaign hopes to raise funds for 88,000 trees to help the 20-year reforestation project for the Aetas of Yangil, Zambales through For The Future and Make a Difference (MAD) Travel.
Trees are the first line of defense against typhoon- related disasters like floods and landslides. Just last month, the Philippines suffered the devastating effects of Rolly and Ulysses. Nadine, Bioten, For The Future and MAD Travel believe in wasting no time to invest in and safeguard our natural planet.
Founded in 2015, MAD Travel is a social enterprise working for and with various tribes and local communities with the reforestation of Yangil being its flagship project. With travel on pause, the project is being continued under sister company MAD Market.
In 2019, For the Future (formerly Fund The Forest) joined the advocacy by making itself a platform that allows anyone to support various causes.
Nadine and Bioten are helping the project reach its goal of cultivating 3,000 hectares of Aeta ancestral domain, which will help enrich the livelihood of the tribe and the environment.
"I believe I have a responsibility to the next generations—I will do what I can to raise awareness for a more sustainable future, as well as take concrete action. I begin here—with raising funds for trees. I hope everyone will join me in doing this,” said Nadine, who is the Bioten brand ambassador in the Philippines.
Officially launched in September of 2020, Bioten Skin Moisture, a natural and sustainable European skin care brand has always been true to its commitment to environmental sustainability and the use of natural ingredients. From its fully recyclable jars to its responsibly sourced cardboard and ingredients, the brand remains zealous in “caring for nature, caring for you.”
Nadine, through her supporters and fans, will commit to raising enough funds for 44,000 seeds to be planted over a course of several years. Bioten Skin Care will match the number, bringing the total to 88,000 fruit and forest trees.
Each seedling costs P50 and if you would like to join this movement, you can make a donation through Nadine Lustre to this cause here: www.forthefutureph.com/88k-trees. You may also donate directly through the following dedicated For the Future accounts:
Unionbank account: Maria Margarita Jalandoni | 1094 8538 0314
G-Cash: Maria Margarita Jalandoni | 09458318743
To find out more about the reforestation project, visit www.madtravel.org or www.madmarket.co.
