Feminine Care Brand, Youth Platform Launch Information Campaign
Feminine care brand pH Care and online youth platform Edukasyon.ph recently launched phcaretolearn.com.ph, a partnership that helps to inform young Filipino girls about the ins and outs of feminine hygiene.
#phCareToLearn Femme Ed is a campaign that talks about the changes women’s bodies go through and the feminine care experience. It will also help girls unlearn myths and stereotypes they grew up with and give expert advice on how to treat and care for the intimate area.
The launch hosted by Mica Pineda introduced pH Care’s newest ambassadors—Rhea Bue and Jen Barangan—who helped correct some feminine care myths that Filipino girls are conditioned to believe. The ambassadors talked about their new learnings from visiting phcaretolearn.com and explained why this educational advocacy of pH Care and Edukasyon.ph will be helpful for students and young Filipino girls.
Photo credit: pH Care
“By correcting their knowledge on feminine care, we believe that Filipinas inch closer to loving their bodies and appreciating the many great things their bodies can do for them. Education is a higher form of self-care, and our partnership with Edukasyon.ph pushes women to care for themselves better,” said Cristina Aseron, Brand Manager of pH Care.
They also encouraged the audience to join the Care to Learn Quest, a series of activities on the website where participants have to watch several educational videos on female care and answer a short quiz on their learnings for a chance to win gadgets and feminine hygiene gift packs from ph Care. The quest is open for females aged 13 to 24 and accessible through registration via edukasyon.com.ph.
During the event, the four new and improved variants of pH Care, were introduced as well: pH Care Natural Protection with real Guava leaf extracts for anti-bacterial care, pH Care Cooling Comfort with ActiveCool® for icy fresh feeling, pH Care Delicate White with its Advance Whitening Complex for natural whitening, and pH Care Floral Clean with Dual Hydrating Moisturizers to keep skin soft and smooth. All variants are formulated with pH Care OdorProtech that gently cleans and protects you from odor daily and have the same pH level of 5 that are safe and gentle for daily use.
Join in on the #phCaretoLearn conversation by following @phcare on Instagram and Facebook, exploring a wide range of topics on feminine care, self-love and body positivity via phcaretolearn.com.ph, while winning exciting prizes as you discover more about intimate care by joining the Care to Learn Quest!
