BLACKPINK's Rosé Wears Hearts For SKIMS' Valentine's Day Campaign

After Lana Del Rey in 2024, SKIMS has introduced Rosé of the K-pop group BLACKPINK as the face of its 2025 Valentine’s Day campaign. In the photos shot by Carin Backoff, the singer is seen wearing heart-printed loungewear.

In one photo, Rosé is seen wearing the Skims Sleep Cami Set in the Cherry Blossom Lipstick Print. In another, she is wearing the Cotton Jersey Mini Dress in Cherry Blossom.

“Valentine’s Day has always held a special place in my heart. Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did," said Rosé in a statement.

"Every SKIMS campaign is designed to be iconic, and Rosé embodies that perfectly. Her elegance and energy are unmatched, and she's the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured that beautifully," said SKIMS' Kim Kardashian.

The line is available to shop now on skims.com, and includes pieces for the whole family: Women, men, kids, babies, and pets.