Beautéderm CEO Rhea Anicoche-Tan Meets Bb. Pilipinas Candidates, Offers Tips For Success

This year, Beautéderm CEO and President Rhea Anicoche-Tan teamed up with long-running national beauty pageant, Binibining Pilipinas, to continue her advocacy of guiding young Filipinos in entrepreneurship and self-care.

For the business magnate, it takes more than just having a pretty face to succeed.

“As the woman behind an empire, I hope this partnership will inspire and empower Filipinas across the country to feel confident and beautiful in their own skin, and whatever career path they choose to be in," said Anicoche-Tan.

“The Binibining Pilipinas organization has been helping women for so many years. This year, I want to be a part of the movement by offering tips for success. These young women may find inspiration and learnings from what I went through in my business journey. I am willing to share what I can and impart guidance."

Earlier this month, on May 8, the Binibining Pilipinas candidates met the skincare executive at the Beautéderm headquarters.

During the event, Anicoche-Tan announced that the winner of the Ms. Beautéderm title will take home Php500,000 worth of Beautéderm products to start their business and Php100,000 cash on coronation night.

“For the Ms. Beautéderm title, we want a proud Filipina who is confident, aspirational, beautiful inside and out, and has a heart for others. We cannot wait to crown the Ms. Beautéderm on coronation night,” said Anicoche-Tan.

Some of the tips for success that the ladies personally heard from Anicoche-Tan during the candidates’ visit at the Beautéderm headquarters were, "Success is about being humble and true to yourself. When you get that crown, wear it with confidence but with humility. Don’t forget the people who rally behind you. And the two most important things are— always be grateful and honor your parents."

Catch the Binibining Pilipinas 2023 coronation night on May 28 at the Araneta Coliseum with Beautéderm as the official skincare partner.