White Castle Whiskey, Ria Atayde Promote Inclusivity By Supporting Drag Den Philippines
Destileria Limtuaco & Co. Inc., maker of White Castle Whiskey, and the brand’s 2023 calendar girl Ria Atayde supported the grand finale of the very first season of Amazon Prime’s Drag Den Philippines.
White Castle Whiskey recently created a major media splash that garnered such positive reactions when it officially launched Ria Atayde as its 2023 calendar girl in a campaign strongly anchored on body positivity
This very bold move follows its predecessors in 2021 when the brand launched YouTube chef and creative content creator Ninong Ry as the first White Castle Boy and again in 2022 with TikTok sensation Sassa Gurl as the first transgender woman to grace the brand’s iconic calendar.
Brandon Limpe-Aw and Ria Atayde and NAIA Black
White Castle Whiskey remains consistent in its support for the LGBTQIA+ community as it breaks the barriers of stereotypes in being a major sponsor of Drag Den Philippines that mounted its finale in Samsung Hall of SM Aura in Taguig with NAIA Black as the show’s grand winner.
With all of Manila’s elite present during the series finale, including its host – internationally acclaimed drag queen Manila Luzon along with fellow judges beauty queen and personality Nicole Cordoves and Sassa Gurl, Ria Atayde and Destileria Limtuaco’s VP for Administration Brandon Limpe-Aw presented NAIA Black fabulous prizes which included Php250,000.00 in cash.
Sassa Gurl shows some love for Ria Atayde’s standee
“While we’ve decided to use our platform to highlight body positivity with Ria this 2023, we have not forgotten our commitment and to the LGBTQIA+ community which has been instrumental in our brand growth since last year. Our sponsorship of Drag Den also supports the endeavors of Sassa Gurl, our 2022 calendar model. We are proud of what she has accomplished and we join her in support of the community,” said Brandon Limpe-Aw.
White Castle Whiskey also hosted the show’s glittering after-party at Loft By Unit27 in Burgos Circle, BGC.
In the months to come, White Castle Whisky and Ria Atayde will continue to send out a positive and affirming message on diversity and the multiple variations of what it truly means to be confident and sexy.
For more information on White Castle Whisky and for exciting news updates on Ria Atayde, like White Castle Whisky on Facebook.
