UPSIZE PH | Shiseido's 'Power Is You' Campaign Features 3 Powerful Ambassadors

Japanese prestige beauty brand Shiseido has launched a new global campaign called “Power Is You featuring three inspirational ambassadors, Megan Rapinoe, Hikaru Utada and Ursula Corbero, who have diverse backgrounds in sports, art and social activism.

Megan Rapinoe, Hikaru Utada and Úrsula Corberó are much more than attractive faces on billboards.They have powerful and unique stories of their own which resonate strongly with Shiseido’s brand values. Through their inspirational lives, Shiseido celebrates diversity and empowers people across all borders.

A new understanding of beauty as courage, strength and the power to speak up will be illustrated by a series of short, inspirational Power Talk films featuring the ambassadors, who have each found beauty in their power.

Alongside the new Shiseido Ultimune Power Infusing Concentrate III, the Power Is You campaign seeks to empower everyone to release their innate energy, recharge their own beauty and use their power as a beautiful force in the world.

Shiseido’s longtime commitment to dermatological research and their breakthrough discovery through the power of science: The Lifeblood has revolutionized the iconic Ultimune beauty serum and created Shiseido Power Infusing Concentrate III.

People more time at home and are paying closer attention to our bare skin. As a result, there is increased demand for “holistic care” that beautifies the skin from the inside in a more fundamental and personal way. By releasing the new Shiseido Ultimune Power Infusing Concentrate III with the global campaign, the brand seeks to empower everyone.

The Power Is You global campaign features a key visual and movie spotlight on the three ambassadors. The key visual expresses “Beautiful Force”. The movie’s message is that the powerful force of your inner beauty can transform society for the better.

Through their own personalities and lifestyles, each of these three global ambassadors represent the campaign’s message, Power Is You.

Two-time World Cup Champion and co-captain of the US Women’s National Team, soccer Megan Rapinoe is a fan favorite and one of the team’s most technical players. A vocal leader on and off the pitch,Megan helped lead the US Women's National Team to the 2019 Women’s World Cup Championship scoring some of the biggest goals of the tournament. Megan took home the tournament’s two top honors – the Golden Boot for top scorer, and the Golden Ball for the best player in the tournament. Rapinoe is an advocate for equality for all.

Born in the United States to Japanese parents, Hikaru Utada is a singer/songwriter and producer. Her first album ”First Love” released in 1999 and was an instant success, becoming the country‘s best-selling album of all time, and still holds the honor to this day. She was featured on the cover of the 2001 "Music Goes Global" issue of the US news magazine Time alongside U2's Bono and Bjork , and by the end of the 2000s, Utada was deemed "the most influential artist of the decade" in the Japanese music landscape by The Japan Times. Utada's commercial success has made her one of Japan's top selling recording artists of all time with over 37 million albums.

Utada announced a hiatus from her music career in 2010 to focus on her personal growth, returning to her career of music in April 2016. The international audience would recognize her contribution to the Square Enix /Disney video game series Kingdom Hearts, where she wrote and produced theme songs for each game in the series. "Face My Fears," the most recent 2019 collaboration with Skrillex and the opening theme for “Kingdom Hearts III,” charted in the US Billboard Top 100. Her 2021 single and "Evangelion: 3.0 + 1.0 Thrice Upon A Time.” Theme song, "One Last Kiss," charted in 33 countries and regions worldwide as well as the Spotify Global Viral Chart.

Úrsula Corberó gained international fame after her role as ”Tokyo” in the Netflix series, ”La Casa de Papel” (Money Heist). Born in 1989 in Barcelona to a family of non-actors, she scored her first major role with Catalan TV at the age of 13. In October 2018, Corberó was appointed as the ambassador of the Fiorever collection by Bvlgari. She's been the face of several brands over the years including Maybelline (2015-2017). She also created the Harajuku collection for the eyewear brand Multiopticas in 2018.

She is one of the most followed Spanish celebrities on Instagram with more than 20 million followers. Corberó is committed to philanthropy and has shown her support for several social causes over the years, including breast cancer awareness, childhood cancer and climate change awareness.

She is the co-founder of Ymas, a company of artists that allows people to attend film premieres, behind the scenes and more.