Habitude Is Skin Care For All: No Pressure, No Rules

Not every woman has the time nor the inclination for a skincare regimen that entails more than washing the face.

New Filipino beauty brand Habitude, which was created by four women for every woman, has recently launched three products that are clean, natural and super effective. The products were created to adjust to your lifestyle and preferences and not the other way around. You can choose to use only one product or you could incorporate one or all three into your existing routine.

“Habitude is a brand that champions local botanicals fused with global favorites in a really fun, colorful way,” said Romina Nañagas, who co-founded the brand with her younger sister Noelle Hui, their tita Edna Dolores and friend Nikki Santiago Rivera, a former magazine editor.

So here are the three products from this indie beauty brand:

The Habitude Hardworking Miracle Water (Php849/100ml) is a multitasking toner and hydrator in one. It gently removes makeup and dirt as it unclogs pores, tones and moisturizes. It is formulated with clarifying and anti-aging botanicals including Galactomyces and micronutrient-rich rice ferment filtrate (Oryza sativa) to give you a healthy, youthful glow.

The Habitude Seriously Revitalizing Serum (Php949/30ml) is the ultimate glass-skin serum for an even-toned, luminous, and dewy complexion. It has high concentrations of Plant Mucin, Hyaluronic Acid (2%) and Niacinamide, blended with powerful antioxidants and heritage botanicals. It hydrates, repairs, and energizes the skin.

The Habitude Go-Getter Moisture + Sun Stick (Php550/25g) is a facial moisturizer and sunscreen in one handy stick. It is thoughtfully formulated with 20% Zinc oxide, skin-loving emollients, and antioxidant botanicals—Carrot Seed Oil, Tomato Leaf Extract and Aloe Vera—to nourish and illuminate skin as it protects against UV damage.

Habitude’s products are housed in recyclable materials and its tube is certified 100% compostable. The brand has also opted for full prints that showcase the ingredients and evoke happiness—quite refreshing to see on your vanity table, really.

Habitude is available on www.habitude.ph. Follow them on Instagram for updates.