UPSIZE PH | Lazada Welcomes New Ambassador Alden Richards

Leading eCommerce platform Lazada welcomes the mid-year with its 6.6 campaign and the announcement of Alden Richards as its new brand ambassador.

The Filipino actor, recording artist, entrepreneur and online gaming streamer stars in the latest TVC for Lazada's 6.6 Mid-year Sale, where shoppers can enjoy 6x more free shipping vouchers and up to 90% off for purchases made from June 6-8.

“I am very grateful to be a part of the Lazada family. I’ve had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged. I’m definitely looking forward to this year’s 6.6,” said Richards.

“We are half-way through the year and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration. We hope that our customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time," said Neil Trinidad, Chief Marketing Officer of Lazada Philippines.

For this year’s 6.6 Mid-Year Sale, shoppers in the Philippines can join, play, and stand to win P10M worth of vouchers and prizes on Lazada's 6.6 Game-Game Super Show! 6.6 sa premyo at 6.6 sa saya this June 5, 10:15pm on LazLive and GMA Network. The show will be hosted by Lazada brand ambassadors Alden Richards, Mimiyuuuh and SB19 and your favorite Kapuso artists.

Don’t miss out on Lazada’s 6.6 deals! From June 6-8, shoppers can Add to Cart and Check Out these amazing offers with 6x more free shipping vouchers and up to 90% off. See some of the best deals below:

● Philips Air Fryer at 45% off

● Nintendo Switch Console V2 at 47% off + Free Shipping

● Lenovo Chromebook C330 at 31% off

● OPPO A54 6+128GB Cellphone

● Midea Portable Air-Conditioner

● Herschel: Up to 60% off + Free Shipping & Vouchers

● Sunnies Studios: Up to 50% off + Free Shipping & Vouchers

● Fitflop Womens Lottie Rainbow Slides

● Cole Haan ZERØGRAND Wingtip Oxford with Stitchlite™ Shoes for Men

● adidas ORIGINALS SAMBAROSE Shoes Women White Sneaker

● Caltex: Up to 18% off + collectible vouchers + storewide free shipping

● Lego: Up to 40% off with Pre-Sale Exclusives, Vouchers, Free Shipping and Free Gits