UPSIZE PH | The ‘It’ bag that sells out in minutes

This bag sells out in minutes and while the prices for its three sizes are lower than many designer brands, they're not exactly cheap either.

Global search platform Lyst said this bag was the third most wanted item of the year 2020.

So what makes Telfar's Shopping Bag, which was inspired by the design of a shopping bag, a cult favorite?

Maybe it helped that it's carried by Oprah Winfrey, Alexandria Ocasio-Cortez and Selena Gomez but the Telfar is not just about which public figure or celebrity has worn it.

Whenever Telfar restocks the bag on its website, it trends on Twitter. Also known as "Bushwick Birkin," the Telfar tote represents inclusivity and the ultimate coolness. It is why this is always sold out.

Its founder is Telfar Clemens, a queer Liberian-American designer, who has espoused inclusivity in fashion way before everybody started doing so. The fashion label itself is unisex. The bags have not been designed for men and women both for any human being who wants to carry it. "Not for you--For everyone" is the brand's mantra.

Unlike the Hermes Birkin, the Telfar Shopping Bag is more affordable with price tags that range from $150-$257. But it's as in demand and as difficult to buy. This is how the Telfar website looks on any regular day.

In August 2020, Telfar announced that it would have a 24-hour window during which people could order their bags and pay for them with delivery no later than January 15, 2021. Otherwise, are drops several times a month and, yes, the bags sell out in minutes.

Photo credit: @telfarglobal on Instagram

"We are not about hype and scarcity. We didn’t set out to make an impossible to get product. The whole point of our bag is accessibility and community," said the brand.

The Telfar Shopping bag comes in three sizes. The medium and large sizes can fit a laptop, among other things. They are made from faux leather with an embossed T encircled by a C. The design was inspired by the Bloomingdale's shopping bag.