A film about two bags
Longchamp blurs the lines between fantasy and reality to portray Paris as the city of endless possibilities in a new film that stars two Longchamp bags.
The film also features trendy young women, an adorable white kitten, an espresso, a smart-looking man on a motorcycle and the Eiffel Tower, held in place beautifully by its pyramid base.
In the film, the two bags are accidentally exchanged in the whirlwind of Paris by night.
The film is set to «Il est cinq heures, Paris s’éveille...» («It’s 5 am, Paris awakens»), a famous song by singer-songwriter Jacques Dutronc brought to life by the deep and sensual voice of the stunning Clara Luciani.
This understated yet eccentric production is not your typical fashion film, but a foray into the real Paris of Parisian women with all the emotion and “joie de vivre” of the city.
The brand picked several talented and up-and-coming actresses to play the Parisian women in this unexpected film. But what makes Longchamp’s Parisian woman, as envisioned by Longchamp Artistic Director Sophie Delafontaine while creating her latest collection, so unique?
"I wanted to depict an active, spontaneous and open-minded woman, one who grabs hold of life with elegance and independent spirit. She’s strong, but also indulgent and never takes herself too seriously."
With this film, the brand presented the City of Light in all its glory. In fact, the very goal of this bold and carefree cinematic adventure was to illustrate the Paris of real Parisian women.
Discover the Longchamp film « très paris » full film and music film on YouTube.
In the Philippines, Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, Greenbelt 5 and Rustans.com.