Will Hourglass Go Mainstream After Unilever Acquisition?
Luxury beauty brand Hourglass, which was founded in 2004, is acclaimed for its breakthrough formulations and technological innovations, including the use of active ingredients in complexion products. Hourglass’s distinctive offerings, such as the game-changing Ambient Lighting Powders, have resulted in a following composed largely of those who are looking for a beauty experience like no other.
Hourglass Cosmetics Ambient Lighting Powder in Natural Beige ($46)
For those who live in the Philippines, the difficulty lies in getting hold of the products. There's always Sephora but we want an in-store experience, right?
The good news is that in the future, there could be an Hourglass store in our country. This after Unilever announced it signed an agreement to acquire the colour cosmetics luxury brand.
Alan Jope, President Personal Care of Unilever
Alan Jope, President Personal Care, Unilever, said in a press release, “We are delighted to be adding Hourglass to our portfolio of Prestige brands. The colour cosmetics category has been showing high growth-rates, driven by social media content, channel diversity and democratisation of professional makeup techniques, and it therefore presents a significant opportunity. Hourglass is already a successful brand in this space, offering fantastic make-up products that also deliver skin care benefits, and we look forward to continuing to grow this wonderful brand.”
Carisa Janes, Hourglass CEO
Carisa Janes, CEO Hourglass, added, “As the first colour brand in Unilever’s Prestige portfolio, we are excited about this partnership as Hourglass continues to challenge the status quo with high performance luxury cosmetics. Unilever’s commitment to innovation and social responsibility is aspirational, and perfectly aligned with our vision for the future of Hourglass.”
Here's one of our favorite YouTube videos about Hourglass Ambient Lighting Powders by one of our favorites--Wayne Goss!
