The Top 10 Skincare Brands as of September 2017
Tribe Dynamics is a San Francisco-based agency that tracks and offers advanced marketing technology for lifestyle brands. They release lists of the top lifestyle products on a certain category. The result is based on research and statistics from the brands' earned media value (EMV).
Let's get to know the top 10 skincare brands as of September 2017 according to Tribe Dynamics:
Lush Cosmetics
Lush Cosmetics Thunder Snow Bath Bomb
Lush Cosmetics Curly Wurly Shampoo
We're proud of being Lush heads and no wonder, we love them for a reason - they're at number 1. Lush Cosmetics is dominating the skincare category by topping 4 out of 6 online channels.
These @lushcosmetics jelly bath bombs are the coolest thing you'll see all day 🙌 pic.twitter.com/62RIJIrNBU
— Cosmopolitan (@Cosmopolitan) November 9, 2017
Headquartered in the United Kingdom, Lush, which is best known for their bath and shower products, creates goods that are proudly cruelty-free, fresh, 100% vegetarian, handmade, and available to be bought naked and ethically.
| Channel | Ranking | Amount |
|---|---|---|
| 5th | $2,021,124 | |
| YouTube | 2nd | $734,467 |
| 1st | $793,105 | |
| 1st | $140,805 | |
| Blog | 1st | $388,158 |
| 1st | $100,360 |
You can check out Lush's website to know more about their products. Follow Lush Cosmetics Philippines on Facebook and Instagram for the latest updates and to find a store nearest you.
Glam Glow
Glam Glow GravityMud Firming Treatment
Glam Glow Supercleanse Clearing Cream to Foam Cleanser
Inspired and hyped by celebrities and influencers, American brand Glamglow comes in a strong second in the overall.
They have products that address every concern from anti-aging to detoxifying your skin. Formulated for the gods and goddesses of Hollywood, Glamglow offers face masks and treatments that can make you instantly camera-ready.
| Channel | Ranking | Amount |
|---|---|---|
| 2nd | $2,909,839 | |
| YouTube | 3rd | $589,363 |
| 3rd | $124,488 | |
| 5th | $15,646 | |
| Blog | 6th | $93,916 |
| 4th | $15,363 |
Check out Glam Glow's website to check out all their products. Follow Glamglow on Facebook and Instagram for the latest updates and to find the store nearest you. Glamglow is also available in Zalora, BeautyMNL, and Glamourbox PH.
Tatcha
Tatcha Water Cream Moisturizer Oil-Free
Tatcha The Essence Skin Softener
3rd on the list is Japanese brand Tatcha, best known The Water Cream and The Essence.
With products made from some of the special Japanese and Asian ingredients, Tatcha has been well loved by the international market. Their natural and moisturizing products have been highlighted by several international magazines as well.
| Channel | Ranking | Amount |
|---|---|---|
| 4th | $2,824,102 | |
| YouTube | 4th | $586,106 |
| 8th | $47,765 | |
| 7th | $8,660 | |
| Blog | 7th | $53,851 |
| 7th | $6,239 |
Check out Tatcha's website to check out all their products. Follow Tatcha on Facebook and Instagram for the latest updates and to find the store nearest you. Tatcha is also available in Arenade PH.
Farsali
Farsali Unicorn Essence Antioxidant Serum + Primer
Farsali Volcanic ElixirHydrating Moisturizer
4th on the list is 'Beauty with Benefits' brand Farsali. It's not a shocker that we find it on top of the Instagram game, it's a cult favorite among beauty bloggers worldwide.
Famous for their luxurious dropper-bottles, Farsali is created to bridge the gap between makeup and skincare. Their products are mostly used under and with makeup to achieve a smoother, glowy-er skin. Owned by YouTube star and makeup guru Farah Dhukai, you'd just know Farsali works wonders.
| Channel | Ranking | Amount |
|---|---|---|
| 1st | $2,991,925 | |
| YouTube | 8th | $392,969 |
| 6th | $124,488 | |
| 8th | $3,092 | |
| Blog | 8th | $10,522 |
| 8th | $1,042 |
Check out Farsali's website to check out all their products. Follow Farsali on Facebook and Instagram for the latest updates and to find the store nearest you. Farsali is also available in Sephora Philippines.
Bali Body
Bali Body Natural Tanning and Body Oil
Bali Body Coconut Lip Balm SPF 15
On the top 5 is Australia-made natural skincare and tanning range, Bali Body. Also mostly seen boasted on Instagram, Bali Body's growth business-wise and on social media is inspiringly surprising especially since they're only 3 years old as they started selling in October of 2014.
Along with minimalistic, eye-catching packaging, Bali Body products surely works as they say they do since products are tested strictly only on 'Bali Body Babes'.
| Channel | Ranking | Amount |
|---|---|---|
| 3rd | $2,865,102 | |
| YouTube | 10th | $1,767 |
| 10th | $1,005 | |
| 10th | $328 | |
| Blog | 9th | $1,226 |
| 10th | $0 |
Check out Bali Body's website to check out all their products. Follow Bali Body on Facebook and Instagram for the latest updates and to find the store nearest you. You can get your hands on some Bali Body products with free shipping on selected countries on their site.
Kiehl's
Kiehl's Midnight Recovery Concentrate
Kiehl's Clearly Corrective Clarity-Activating Toner
Tried, tested, and proven. We're happy that Kiehl's is still continuously out on social media despite being an institution on the skincare industry maximizing the use of Facebook and Twitter. Seriously, who needs to review this brand when it's definitely proven to work on nearly anyone?
This Disney trio makes a perfect Christmas gift but I would keep the grapefruit. @Kiehls https://t.co/KwX5WikqP4 pic.twitter.com/exWuJ8JJSW
— Alle' (@AlleVron) November 10, 2017
With a charitable heritage and science-based formulation and research, this currently 123-year-old brand started off as an old world apothecary in New York's East Village and the rest is history.
| Channel | Ranking | Amount |
|---|---|---|
| 6th | $1,814,819 | |
| YouTube | 7th | $467,638 |
| 2nd | $249,940 | |
| 2nd | $69,703 | |
| Blog | 4th | $168,417 |
| 3rd | $16,798 |
Check out the Kiehl's website to check out all their products. Follow Kiehl's on Facebook and Instagram for the latest updates and to find the store nearest you.
Loving Tan
Loving Tan Bronze Shimmer Luminous Cream in Medium
Loving Tan 2-hr Express Dark Self Tanning Mousse
Another popular tanning brand hits the top 10 list as this Australian-brand raises bars by being 1st on YouTube stats. Most Caucasian beauty vloggers swear by Loving Tan.
If you have no time to hit the beach and don't adhere to the general Filipino connotation of white being 'pretty', grab yourself some Loving Tan.
| Channel | Ranking | Amount |
|---|---|---|
| 2nd | $971,320 | |
| YouTube | 1st | $1,699,315 |
| 9th | $18,488 | |
| 9th | $984 | |
| Blog | 10th | $716 |
| 9th | $521 |
Check out Loving Tan's website to check out all their products. Follow Loving Tan on Facebook and Instagram for the latest updates and to find the store nearest you. Loving Tan is available in Foenix Philippines.
Caudalie
Caudalie Grape Water
Caudalie Radiance Serum The Anti-Dark Spot Solution
Most Filipinas might not be so aware of Caudalie because they have mostly maximized their social media engagements on Twitter. With its products having grapes as the main foundation and boasting natural ingredients, we want to see more of this French brand.
The Wonder Product with 8 uses!! 😊🌸> https://t.co/Ek3MYPCMAG #Caudalie #BeautyBlog pic.twitter.com/2YcG24nkw2
— AS YOU WISH UK 💄 (@asyouwishblog) November 10, 2017
| Channel | Ranking | Amount |
|---|---|---|
| 7th | $1,587,265 | |
| YouTube | 9th | $240,141 |
| 4th | $119,431 | |
| 3rd | $34,795 | |
| Blog | 5th | $109,706 |
| 6th | $8,295 |
Check out Caudalie's website to check out all their products. Follow Caudalie on Facebook and Instagram for the latest updates and to find the store nearest you. Caudalie is available in Sephora Philippines.
Neutrogena
Neutrogena Oil-Free Acne Wash Pink Grapefruit Cream Cleanser
Neutrogena Makeup Remover Cleansing Towelettes Night Calming
Yet another famous brand, Neutrogena did not fail in keeping up to date with the times. Maximizing blogs and Pinterest the most, this market favorite is still on the social media realm.
| Channel | Ranking | Amount |
|---|---|---|
| 8th | $1,080,943 | |
| YouTube | 5th | $561,495 |
| 7th | $63,309 | |
| 6th | $14,687 | |
| Blog | 2nd | $347,066 |
| 2nd | $22,794 |
Check out Neutrogena's website to check out all their products. Follow Neutrogena on Facebook and Instagram for the latest updates and to find the store nearest you. Neutrogena is available in your nearest drugstore and beauty sections.
Clinique
Clinique Take the Day Off Cleansing Milk
Clinique Clarifying Lotion 1.0 Twice a Day Exfoliator
Clinique has made it's claim to fame years before social media was even imagined. We're happy it made the top 10 list of online existing brands, which only means that the power of classic brands never die.
| Channel | Ranking | Amount |
|---|---|---|
| 10th | $779,899 | |
| YouTube | 6th | $509,417 |
| 5th | $114,370 | |
| 4th | $20,674 | |
| Blog | 3rd | $301,628 |
| 5th | $13,328 |
Check out Clinique's website to check out all their products. Follow Clinique on Facebook and Instagram for the latest updates and to find the store nearest you. Clinique is available in your nearest drugstore and beauty sections.
*Post photo from Tribe Dynamics.
