Meet Sephora's New Cult Brands That Meet This Generation's Biggest Trends
This year has been associated with pastel colors that scream a vintage vibe. Almost every other shirt, cap, makeup, bag has those colors. But that was just the first half of the year.
Then return the mermaids, unicorns, intergalactic themes and now, shimmer. Highlights and sparkles for the gods.
I guess for the second half of 2017 all that shimmers is gold. We're talking glitter, color, and metallic.
Naturally, makeup brands didn't come last in taking a ride on this trend. Sephora highlights ~dunno if that's a pun but it's intended~ new cult brands that caters to the new glittery trend.
Beauty Bakerie
What started as an artistic outlet for founder Cashmere Nicole quickly grew into a worldwide sensation for those with a sweet tooth for makeup.
Beauty Bakerie is a cosmetics line ranging from sweet-as-honey Lip Whips to vegan Flour Setting Powder. The brand is committed to making beauty better—not bitter—with high-quality ingredients and an attitude that’s unapologetically sweet.
Click here to see more Beauty Bakerie products on Sephora. To know more about the brand, visit their website, follow them on Facebook and Instagram.
Touch in Sol
Hailing from Korea, Touch In Sol has its finger on the pulse of innovation in cosmetics and skin care. The line embraces the spirit of that innovation and passion through unique, practical, and affordable products, that don’t take themselves too seriously!
As of the moment, Touch in Sol only offers 3 products on Sephora - The Metallist Foil Lipstick Duo, Metallist Shadow Liquid Foil and Glitter Duo and the Light Bright Brow Spot Highlighter.
Click here to see more Touch in Sol products on Sephora. To know more about the brand, visit their website, follow them on Facebook and Instagram.
Lipland
Metallic Liquid Lipsticks by Lipland deliver high-impact pigment that glides on effortlessly, feels weightless all day, and dries to a gorgeous matte finish. Each luxurious shade is beautiful worn alone or layered with other colours to create a dimensional ombré effect.
Only Lipland Metallic Liquid Lipsticks are available on Sephora. Click here to see the other colors. To know more about the brand, visit their website, follow them on Facebook and Instagram.
Rituel De Fille
Rituel de Fille was founded by three sisters who were inspired by the magical side of natural ingredients, and the ritualistic, ceremonial power of pigment. As accomplished artists, all three bring a unique vision to our colors and imagery.
Every Rituel de Fille color is obsessively formulated in-house by the Ramos sisters to meet exacting standards. They approach formulation like potion-making: carefully selecting each pigment, oil and wax for a clear purpose, and develop each color from the ground up to contain the fewest possible ingredients. They use nothing extraneous, and avoid fillers. This attention to detail creates intense color while maintaining velvety textures.
There are three Rituel de Fille products available on Sephora now - The Ash and Ember Eye Soot Eyeshadow, Rare Light Luminizer, and the Inner Glow Crème Pigment.
Click here to see more Rituel de Fille products on Sephora. To know more about the brand, visit their website, follow them on Facebook and Instagram.
butter LONDON
Inspired by London’s eclectic vibe, British entrepreneur Sasha Muir and premier fashion manicurist Nonie Creme have developed highly pigmented, non-toxic nail lacquers that give long-lasting wear.
Look to butter LONDON for on-trend colours in only nail polish and face makeup that boasts carcinogen-free formulations.
Click here to see more butter LONDON products on Sephora. To know more about the brand, visit their website, follow them on Facebook and Instagram.
Lemonhead
Designed by artists for artists. Lemonhead products stay in place through photoshoots and normal daily wear, then rinses off easily with water when you’re ready to go glitter-free.