L’Oreal’s Beauty for a Better Life is Beauty with a Purpose
They say we create our own destiny, but it doesn’t hurt when a lending hand is offered. Whether it’s great timing or an institution that cares about the superficial, help is always appreciated when it comes to achieving our dreams.
This year, L’Oreal Philippines’ Beauty For a Better Life program gave hope for a better future to 69 individuals who recently graduated during the ceremony event held at the Renaissance Convention Center in Marikina City.
Present in 30 countries, the Beauty For a Better Life program aims to empower women in vulnerable social or economic situations by placing the heart and art of beauty at the forefront of the program by honing women’s skills in the field of hairdressing and providing them job and business opportunities to sustain their livelihood after completion of the program.
The proud graduating Class of 2019 (Batch 6) from Brgy Jesus Dela Pena who received their TESDA certificates and Beauty For a Better Life program diploma with L’Oreal Philippines Corporate Communications Manager, Carmel Valencia (far left); Tourism Head of Marikina City, Ponchie Santos (second to the left); Philippine Business for Social Progress Director for Operations Elvin Uy (third from left) and Brgy Jesus Dela Peña Captain, Ariel Lazaro (rightmost).
For Joan Mararac, one of the 69 graduates of L’Oreal’s Beauty for a Better Life program, her experience and achievement at the program helped her in ways more than one. “Ang nawala ko sa sarili ko pati ang kumpayansa, lahat naibalik ng BFBL. Nakita ko kung paano pa pwede mangarap ulit, na meron pa kaming pagasa na umunlad.”
L’Oréal Philippines Corporate Communications Manager, Carmel Valencia, reflects upon another incredible year of hard work and passion from BFBL’s graduates, “It is so amazing and inspiring to see all of you with such big smiles and a new sense of confidence, dignity, and motivation. I see it in your eyes, your smiles, and I’m sure I will see it again when you walk up here to collect your well-earned certificates.”
As L’Oréal Philippines looks to changing and improving the livelihood of even more Filipinos, Ms. Valencia shared that L’Oréal Philippines will continue to be a committed partner in working with communities to share beauty with all, and officially announced the opening of three new barangay centers in Barangay Bayong Nayon 1 in Antipolo, Barangay Western Bicutan in Taguig, and Barangay Sto. Rosario Kanluran in Pateros as part of aspiring to reach L’Oréal’s mission of training and supporting a total of 1,000 graduates with a thousand better futures by 2022 in the Philippines.
Joan Mararac, the Lady in Red and Class Valedictorian for 2019 Beauty For A Better Life program who grew up in Bicol and recently moved to Marikina with high hopes to build a better future for her family.
“Not only is beauty our business, but it is also our commitment in empowering and arming women with the skills to a better future. We want more Filipinos to have access to the right kind of livelihood support with the skills that use their interpersonal and creative abilities,” Valencia further shared.
The ceremonial turnover ceremony for the next wave of Barangays who will launch the Beauty For a Better Life program in Western Bicutan, Antipolo, and Pateros.
L-R: L’Oreal Philippines Corporate Communications Manager, Carmel Valencia;
Barangay Sto. Rosario Kanluran Pateros Chairman, Marvin Ponce;
Barangay Western Bicutan, Taguig Representative, Angela Occasiano (for Chairman Perlita Carmen; Barangay Jesus Dela Pena Captain, Ariel Lazaro; Tourism Head of Marikina City, Ponchie Santos; and Barangay Bagong Nayon I (Antipolo), Larry Onza.
We always love a brand that is goes beyond the call of duty.
To know more about L’Oréal Foundation’s Beauty for a Better Life, visit https://fondationloreal.com/categories/beauty-for-a-better-life/lang/en.