The biggest indicator of a star’s relevance is whether people are talking about him/her. Say what you want to say about James Reid but he is definitely relevant. Even a simple thing like fans having their picture taken with James at a bar has turned into an incident of sorts, no thanks to gossip mills and speculations.

But in the bigger scheme of things, those things don’t really matter. James is a star. And he is the newest face of Sunnies Studios and stars in one of the brand’s biggest campaigns for the year.

The actor, singer and music producer has a long list of goals. But he’s trying to accomplish it all with the signature James Reid chill — no worries, no hurries.

“My work, my music, my real life – and I'm just trying to have a good time."

And say what you want to say about James but he is an original.

“I listen. I still listen to a lot of different things these days. Only because I don't want to get stuck saying the same thing everybody else is saying. I like being different,” shares James.

“We weren't looking for the Sunnies Studios’ version of an ‘Internet boyfriend. We definitely wanted someone more dynamic, more creative; a unique individual who brings more than just a cute face to the brand. He's authentic, he's chill, and he has the kind of talent that only hard work can bring — we think he's a good fit for Sunnies Studios,” says Martine Cajucom, Creative Director for Sunnies Studios.

“James Reid came out of left field for me – but the more I saw him, the more I understood. The more I liked what he brings and represents. I love his music, I love his alternative spirit, his artista is atypical and I love the fact that he's always worn Sunnies Studios,” shares Georgina Wilson, Marketing Director for Sunnies Studios, on choosing James as the newest face of Sunnies Studios.