Eyebrows on fleek, lipstick applied flawlessly and foundation blended seamlessly are only some of the things we want to learn how to do. All of us, those who wear makeup at least, seek to improve our techniques. We want to be updated on the latest trends, which include drunken blush, gradient lip, fake freckles and strobing, among others.

We loved 2016 but we’re ready to launch a new routine. To do that, we need to recharge our makeup kits and learn from the masters. We also have to score the latest and hottest products and where else to get that but at The SM Store Beauty Section.

Makeup artists know where to go when they need something for their clients and that’s The SM Store Beauty Section, the Philippines’ biggest beauty retailer. From the dazzling interiors to the sheer amount of global brands at your fingertips, SM Beauty lives up to its status as a haven for women longing for a unique beauty experience. 

For 2017, makeup artists took part in a fabulous Glam Session at the SM Beauty Section of SM Makati. Guests got a peek of what’s hot right now and what to look forward to in the coming seasons in terms of makeup. Over 200 of the best makeup artists in the Philippines were in attendance during the event, which also served as a shopping party for them.

SM Beauty Glam Session was more than an event filled with beauty and glamor. It celebrated the long and solid relationship and association between SM Beauty and these makeup artists. Each makeup artist present during the event received an SM Beauty PRO-Card, which entitles him or her to a 10% discount for purchases at the SM Beauty Section. Further, the PRO-Card holders enjoy perks from the store, such as first dibs on new collections and exclusive invite to events.

The SM Store Beauty Section is the biggest beauty store in country offering “So Much Beauty” with the widest range of cosmetics and fragrance products in the country. The flagship store in SM Makati spans almost 2,500 square meters, housing almost 200 of the most esteemed local and global beauty brands.

The Cosmetics and Skin section are aglow with brands like Dior, MAC, Clinique, Aveda, Kiehl's, Glamglow and so much more. The luxury fragrance line up boasts of Prada, Nest, Lalique, Atelier Colognes, Thiery Mugler, Guerlain & Jean Patou among others. At SM Beauty, you can also find your favorite masstige brands, including BYS, Happy Skin, Pixi, Ofra, K-Palette, Nyx, The Body Shop and more.

Explore the world at SM Beauty, which offers the best of the best from makeup to skin care to fragrance brands. Play with textures and colors as you find your perfect look.

SM Advantage, Prestige and BDO Rewards Card holders also get exclusive discounts and promos at the The SM Store Beauty Section.

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SM Beauty Glam Session was co presented by BYS Cosmetics. Other brand sponsors include LA Girl, Max Factor, Covergirl, Maybelline, NYX, Features & Shades, Happy Skin, Burts Bees, Hask, Real Techniques, Eco Tools, Watsons, Purederm and Miine. The event was also presented by Guerlain, Elizabeth Arden and Shiseido.

Follow SM Beauty on www.facebook.com/smbeautyph and @smbeautyph on Instagram. #SMBeautyPROCard