Jentle Salon is the third collaboration between eyewear brand Gentle Monster and Jennie of BLACKPINK.

The two creative forces present a collaborative collection that transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style.  

“Experience Jennie’s captivating touch on the unique collection through special pop-ups in 13 global cities and a dreamy campaign featuring the customizable frames,” said Gentle Monster in a press release.

The eyewear collection presented by Gentle Monster and Jennie includes eye-catching charm designs that encourage a diverse expression of style.

The Jentle Salon collection has eight different frame silhouettes featuring elements such as temples designed for detachable charms as well as temples that slide into hair, resembling a barrette. 

There are 11 charms that interpret some of Jennie’s favorites, including capybaras and clouds, in a sophisticated way.

Jentle Salon features a campaign video directed by Yuann that showcases Jennie pushing her boundaries as an artist. The video also highlights the creative design elements of the new collection.

The campaign images, captured by artist and photographer Petra Collins, instill a sense of magic through an analog lens, inviting viewers into the Jentle Salon dreamscape.

Nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams.

The iconic pop-ups featuring a giant unicorn object adorned with hairpins will open in 13 cities worldwide, including Manila.

Discover the pop-up at Shangri-la at The Fort from May 1-June 30.