As part of its 24th year celebration, TCL, a leading consumer electronics brand and one of the world's top two TV brands, recently launched its newest and most innovative air conditioner to date. 

Dubbed the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter, the air conditioner was unveiled during a media launch event held at the Orchard Ballroom, Ascott Hotel BGC.

The brand’s Chief Operating Officer Loyal Cheng welcomed the media guests as a program starter as he shared the company’s progress.

“In the past, TCL has always been better known for its television business, but lately, it has been a surprising development that our Air Conditioner products have also risen to popularity in the Philippine market. I would also like to say that the average growth rate of our AC business has reached an amazing 60 percent. This inspires us to strive to better ourselves in bringing more innovative and better products to the Filipino people.”

Bert Cheung, Product Manager for TCL Air Solutions Technologies, shared insights and presented top key benefits of the latest TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner.

“At TCL, we accepted one mission. We want our customers to experience a healthier life by letting them breathe and enjoy nothing but fresh and clean air. With the new TCL CoolPro | Breathe+, your family will enjoy and be assured of breathing healthy and fresh air all the time, you are assured of its superior cooling comfort, eased up by its advanced AI full DC inverter technology and convenience by its IoT capability that is flexible to either Google or Alexa home IoT ecosystems. All these features and benefits came from the years of dedication by my fellow engineers at TCL to bring the Filipino people nothing but the best yet friendly to the pocket of everyone,” said Cheung.

Brand partners

Also present during the launch were TCL Brand Partners for CoolPro | FreshIN 2.0, namely Sarah Lahbati and Coleen Garcia-Crawford.

In a short Q & A session, both of them shared their personal experiences with the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner. Both actresses offered insightful commentary from the viewpoint of moms, highlighting the significance of comfort and air quality in establishing a healthy home for families.

Sarah and Coleen also praised TCL for its dedication to sustainability and innovation during the interview portion of the launch event. FreshIN 2.0's sophisticated air filtration technology and simple interface were emphasized as its significant features, which they felt would be especially helpful for homes containing children.

“I want only the best for my son, Amari. That's why even the air that comes out of the ACs, I’m still going to be strict that it's pure and healthy.  It’s amazing that the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner has a Visible Air Quality Display that allows you to immediately know the current indoor air condition. The color code quickly allows you to assess whether the air quality in your room is at optimal levels,” said Coleen.

Sarah also raved about how techie the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner is. 

“I am very impressed with its 'Smart Control' feature, which enables me to adjust the temperature within my household from any location using either the TCL Home App or simple voice commands. For instance, I can activate my air conditioner before entering my room by instructing Google Home.”

“Here at TCL Philippines, our mission has always been to Inspire Greatness. We strive to achieve this by continuously offering innovative and design-enhanced products that bring joy to consumers' lives. However, our journey doesn't end here. We are committed to bringing even more innovation to the table, not just in terms of AC products but also in appliances in the near future. So stay tuned and keep your eyes peeled for what's to come,” said Jay Guanzon, TCL PH Sales Director- Business Development and Diversified Products

As an introductory promo offer starting April 1-May 31, 2024, TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner Split Inverter will be priced at Php50,995 for 1HP variant, while the 1.5 HP variant is at Php54,995. For the window type TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner, the  1 HP model is priced at Php25,995, and a 1.5 HP model, at Php27,995 (cash tenders).

TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool  Inverter Air Conditioner is available at all TCL authorized dealers nationwide. For more information, please visit the TCL website at https://www.tcl.com/ph/en.