The afternoon of March 7 saw the SM Mall of Asia Atrium transformed into a fraghead’s dream scenario with flower installations and fragrance booths. Guests, including key opinion leaders in beauty were able to interact with and enjoy the premium fragrance lineup of SM Beauty. 

The Fragrance Garden of SM Beauty’s celebrates the most sought-after names in scents available at SM Beauty. These include Maison Margiela, Jo Malone, Lancôme, Armani, Ralph Lauren, Givenchy, Viktor & Rolf, Luxasia, Montblanc, Victoria’s Secret,  Bath & Body Works, Luxe Fragrances, Body Fantasies, So? Fragrance, and Fresh.

Different activities heightened experience. These included bottle engraving and painting, exclusive for SMAC Members.

A program hosted by Robbin Nambayan became the high point of the event as it saw SM Beauty Fragrance Category Manager Anne Maligalig officially welcome everyone to So Much Beauty. 

“At SM Beauty, we pride ourselves on housing numerous brands each representing a unique olfactory experience waiting to be discovered. From timeless classics to avant-garde creations, our extensive collection caters to every taste, preference, and occasion,” she said. “From iconic designer brands to niche artisan perfumers, we have partnered with the most esteemed names in the industry to bring you the finest fragrances from around the globe,” she added.

Soon after, Lancôme and So? Fragrances took the stage with their own brand talks, creating an open space for everyone to express their love for fragrances.

After the program and photo ops, So Much Beauty officially opened to the public, welcoming mall-goers and SM Advantage Card (SMAC) holders to the pop-up store. Event exclusive merchandise also allowed shoppers to enjoy more perfumes from partner brands. The first 300 customers with a minimum receipt of Php1,000 received an exclusive and branded velvet pouch as a gift-with-purchase. It was indeed a day filled with So Much Beauty and fun! Don’t miss out on member-exclusive perks which are available until March 11 only.

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