To celebrate International Fragrance Week, SM Beauty kicks off with  "Celebration of Scents" an event that features some of the best fragrance brands at the SM Mall of Asia Atrium.

During the launch on March 21, guests and customers had the opportunity to sample scents from different brands and listen to insights shared by experts like Nicole Limos-Morales of The Beauty Edit and Tin Conde of Luxasia Philippines.

The launch event hosted by Nicole Andersson provided guests and shoppers with tips on how to shop for authentic fragrances and choose their signature scents. Tin Conde also explained the different types of fragrances and the perfect occasion to use them, such as EDTs or "Eau de Toilette" for daytime use, "Eau de Parfum" or EDPs for romantic dates or dinner with friends, and perfumes or “parfums” for social events like weddings or parties.

“Scents have the ability to affect our energy and mood. Citrusy scents can perk up one's energy, floral scents can uplift senses and relieve stress, fruity scents are fun and youthful, woody fragrances are warm and earthy, aromatic fragrances provide a relaxing feel, oceanic or aquatic scents promote tranquility, amber or oriental fragrances are sensual, and spicy fragrances have an alluring scent and can help boost brain power and attention spans,” said Conde, Senior Trading Manager of Luxasia Philippines.

"As we celebrate International Fragrance Week, we are thrilled to bring together some of the best fragrance brands available in SM Beauty in a special pop-up execution. The 'Celebration of Scents' area in MOA, is not just a shopping destination, but a sensory experience for fragrance enthusiasts and shoppers alike. We hope that this event will inspire our customers to discover new scents, find their signature fragrance, and ultimately, feel confident and beautiful with the power of fragrance," said Sharon Decapia, Marketing AVP of Watsons Philippines 

The "Celebration of Scents" mall event is a feast for the senses at the floral garden and an array of fragrances to create a paradise of sights and scents, offering a unique and immersive experience. Customers will enjoy special deals, discounts up to 50%, and exclusive freebies. SMAC members can also enjoy free bottle engraving of their newly-purchased fragrances.

Participating brands include Jo Malone, Estee Lauder, Body Fantasies, Paco Rabanne, Calvin Klein, Coty, Giorgio Armani, Clinique, Marc Jacobs, Burberry, Chloe, Prada, and Ralph Lauren.

Go to your nearest SM Beauty Store or shop online at ShopSM  from March 21-31 and enjoy big discounts on a wide variety of authentic fragrances. Visit "Celebration of Scents" at the SM Mall of Asia Atrium until March 31 and find your signature scent and discover new fragrances.