White Castle Whiskey has announced Angelie "Pench" Andanar as their new calendar girl, a decision that marks a shift in the portrayal of beauty, especially in the Philippines, where tattoos are often viewed with disdain.

At 36, Pench, a freelance model and single mother from Pampanga, defies the typical calendar girl stereotype. Her detailed and extensive body tattoos make her a symbol of edgy beauty and self-expression.

Pench kicked off her modeling career in 2006 and gained notable recognition as FHM Philippines' Girlfriend Of The Month in May 2010. Her having an angelic face and bold tattoos has established her as a prominent influencer in beauty, fashion, and lifestyle. Pench's dedication to her craft is as remarkable as her advocacy against tattoo discrimination in the Philippines.

Pench’s collaboration with White Castle Whiskey transcends a mere modeling gig. White Castle, a brand known for its iconic imagery of beauties on white horses, is taking a stand for inclusivity and the celebration of diverse forms of beauty. By choosing Pench, White Castle is embracing her individuality and sending a powerful message that beauty transcends conventional standards.

Pench's advocacy against tattoo discrimination in the Philippines is a significant part of her identity. Her extensive body tattoos are not just adornments; they are a statement of her individuality and a challenge to societal norms.

Her influence extends to Alua, a platform where she shares exclusive content with her audience. With over 242 photos and 19 videos, Pench offers an insider’s view into her life and style, further solidifying her status as a role model and a voice for self-expression.

White Castle Whiskey, from Destileria Limtuaco & Co., Inc., the Philippines' oldest distillery, has long been an industry pioneer. It has embraced diversity and inclusivity in its marketing strategies, evident in the bold choices they make for their iconic calendars. Moving away from traditional imagery, the company has embraced a more inclusive and diverse array of personalities.

Notable examples include vlogger Ninong Ry, known for his charismatic and unconventional online presence; and Ria Atayde, who promotes body positivity, challenging traditional beauty standards and encouraging a more inclusive view of beauty. Her involvement signifies the brand's commitment to celebrating all body types.

In a similarly progressive move, Destileria Limtuaco made a significant stride in inclusivity by featuring Sassa Gurl, their very first LGBTQIA+ personality. This not only highlights the brand's openness to diverse representations but also resonates with a broader audience, acknowledging and celebrating the LGBTQIA+ community in a public and influential platform. These choices underscore Destileria Limtuaco's dedication to breaking away from conventional norms, showcasing a range of personalities that embody the different aspects of beauty, individuality, and empowerment in the Philippine liquor industry.

Choosing Pench as the new face of White Castle Whiskey symbolizes the evolving perceptions of beauty. It's a move that not only acknowledges tattoos as a form of beauty but also celebrates the stories and experiences they represent.