Shein has launched its first-ever offline sales pop-up event in the Philippines at the TriNoma Mall, allowing customers to browse, try and directly purchase Shein’s products on the spot. From now to October 29, customers will be able to shop from more than 7,000 items across women’s, men’s and children’s apparel and accessories at the Shein Fashion House Pop-up.

The event is held in conjunction with the launch of Shein’s first SHEINfluencer Day in the Philippines, a day dedicated to celebrating the #SHEINfluencer community. The inaugural launch will be led by Shein’s first-ever ambassador in the Philippines, Belle Mariano, who previously curated the Shein x Belle Mariano capsule collection with the brand.

In collaboration with the brand’s SHEINfluencers, shoppers will be able to get up close and personal with their favorite influencers while enjoying a host of exclusive activities at the pop-up. This includes the beSHEINmodels Style Party, where they can experience a one-on-one styling session with crowd favorite SHEINfluencers Toni Sia, Killa Kush, Sofia Jahrling, Jeanette Ong, and Nicole Go. There will also be a SHEINfluencer Fan Meet, where lucky fans will have the chance to meet Belle, Small Laude, Rana Harake, Viy Cortez, Nicole Budol, Melai Cantiveros, and more fan-favorite influencers.

Vivian He, Head of Marketing, Southeast Asia at SHEIN said, “We are thrilled to host our first-ever offline sales pop-up store in the Philippines to provide a more integrated and holistic shopping experience to our customers. We hope that through this event, we will be able to make the beauty of fashion accessible to shoppers in the Philippines. We look forward to bringing shoppers more exciting campaigns and events, together with our SHEINfluencers.”

The Shein Fashion House pop-up is located at the TriNoma Mall Activity Center and will run from October 25 to 29, from 10am to 10pm daily. For more information on the pop-up, please visit SHEIN’s social media pages: Instagram, Facebook, and TikTok.