As part of Beautéderm Corporation’s 13th anniversary, the brand formally launched Piolo Pascual as the ambassador of Koreisu Family Toothpaste and Koreisu Whitening Toothpaste, its new oral care essentials.

During the brand’s press conference for the actor last week at Luxent hotel, Piolo talked about many things, including his oral care routine, his son Inigo, and being a grandfather when the time comes.

“I brush my teeth three times day,” he said.

Piolo also revealed that he has accidentally cracked his teeth a number of times.

Developed, tested, and manufactured in Japan, KO-REI-SU is a combination of the Nihongo words KOKOTARU (bright), URESHII (happy), and TISU (teeth).

Beautéderm conceptualized Koreisu Family Toothpaste and Koreisu Whitening Toothpaste as a set of top tier oral hygiene essentials that are both fluoride-free and triclosan-free with very minimal ingredients. Thus, the products are safe and effective for the entire family to use. Koreisu Family Toothpaste is formulated with Sodium Bicarbonate (baking soda) so it’s a safe alternative to commercial toothpastes but it has anti-plaque benefits while fighting tooth-decay. Koreisu Whitening Toothpaste, on the other hand, contains activated charcoal that eliminates stains and unpleasant odor.

This is the third consecutive year that Piolo has been with Beautéderm as one of the brand’s A-list endorsers. He was initially the endorser of Beau Charcoal Soap, which sold out because of him, said Beautéderm President and CEO Rhea Anicoche-Tan.

During the launch, Piolo also talked about his son Inigo, who is in the musical-drama series “Monarch” of Fox Entertainment.

“Even my relatives from the States are so proud of him but of course, I cannot be any prouder. When people send me snippets of articles about the show where he is included, I cannot help but smile and be proud.”

Someone even asked Piolo how he’d feel if he became a grandfather once Inigo has kids. Piolo said he would most probably be an affectionate lolo.

Piolo’s success as an actor is borne out of hard work and perseverance, which is very much parallel to the story of Beautéderm. Both Piolo and Beautéderm are passionately committed to excellence and the highest standards of quality – making them a perfect match. And the actor being a certified health buff makes him the ideal artist to promote Beautéderm’s oral care essentials, especially these days where the maintenance of good wellbeing is extremely important not just to survive but also to thrive in these very challenging times.

“Koreisu Family Toothpaste and Koreisu Whitening Toothpaste are daily essentials of mine in maintaining excellent oral health,” said Piolo. “These are all-natural products that are not only hygienic but it adds an extra layer of protection against germs and viruses as well. I am so grateful to my Beautéderm family and to Ms. Rei for trusting to represent these amazing products that I absolutely love.”

Beautéderm’s President and CEO Rhea Anicoche-Tan is thrilled to have Pascual on-board the fabulous Beautéderm family for the third straight year.

“Who doesn’t love Piolo? No one could ever argue that he is the ultimate hunk and one of the industry’s top leading men. But beyond all the pomp of his showbiz persona is a hard-working man who creates a positive difference in this world through his professionalism, humility, and the goodness of his heart. Plus it really doesn’t hurt that he has a dazzling megawatt smile right? It is truly our pleasure to have Piolo with us in our Beautéderm family.”

For more information on Beautéderm as well as exciting news updates on Piolo Pascual, follow @beautédermcorporation on Instagram and TikTok; follow @beautédermcorp on Twitter; and like Beautéderm on Facebook.