You’ve probably seen TikTok beauty content creators Marj Maroket, Miss Nate, and Kai Javier swatching the Issy & Co. Crème Cheek Blush, a multi-use blush which, as the brand claims, “melts into the skin.”

Ever since Issy & Co. released the Active Skin Tint, a tinted moisturizer with niacinamide, our eyes have been glued to the brand’s new offerings. The Crème Cheek Blush is a revamp of its blush line and its release comes after the success of the Creme Cheek Bronzer line, which was released recently.

The reformulated blush features a creamy formula that is easy to blend and build to one’s desired intensity.

“Why did we revisit our blush? Trends change. Preferences change. The pandemic has caused a shift towards products that have more ease and comfort. Given this, we wanted to create a blush that’s more aligned with where beauty is now and where we are going as a brand,” said Issy & Co.’s Joel Andrade.

Like the bronzers, the Crème Cheek Blush is sheer, buildable and melts like a dream, making it easy to work with. It is emollient but not oily and can be applied with a brush, a sponge, or your fingers.

The Crème Cheek Blush comes in 10 shades with shades ranging from beloved, tried-and-tested colors to bold, shocking ones.

“Part of the challenge is going beyond your comfort zone, taking risks and surprising yourself. Swipe it all over your face, layer or mix 3-5 colors together - the possibilities are endless,” said Andrade.

Explore the possibilities with the 10 shades: Milkshake (cool tone pink), Stripped (warm biscuit tan), Criminal (sunkissed hot coral - with shimmer), Bang (radiant soft rose - with shimmer), Red Light (bold fiery red), Savage (smoked rosy mauve), Babygirl (true classic lilac), Safe Word (delicate peach pink), Karma (sultry rich berry), and Gold Digger (luminous gilded clay – with shimmer).

In true Issy & Co. fashion, the Crème Cheek Blush has skin-loving ingredients such asJapanese Camellia Seed Oil, which has antioxidant, anti-pollution and soothing properties, and Meadowfoam Seed Oil, which helps seal moisture and soften the skin.

Issy & Co.’s Crème Cheek Blush is now available for only ₱349.00 each available on Tiktok Shop, Shopee, and Lazada.

Follow Issy & Co. at @issyandcompany on Instagram, Facebook, and TikTok.