Chu Chü Beauty is a line of Korean-inspired makeup from a new Filipino brand. It’s budget-friendly, with nothing above Php349. The brand claims be for everyone and has a practical, fuss-free and uncomplicated vibe, kind of like Glossier but in packaging that can only be described as very cute. All products are cruelty-free and formulated without parabens!

The Juicy Dew Tint (Php199) is a hydrating and pigmented lip tint with a glossy finish. This comes six shades: Rose Apple, Berry Pop, Deep Fig, Burnt Apricot, Cherry Cola and Royal Plum.

The Color Bento Box (Php349) is perfect for travel and on-the-go makeup applications! Eachmulti-purpose palette has a selection of four pressed pigments and one powder blush in combinations of matte and shimmer shades. Pick from three fun palettes: More Brown, Peach Please and Think Pink. This is one of Chu Chü Beauty’s most popular products with customers saying they love it because of the powder blush.

In terms of cuteness, the Multiuse Heart Sticks (Php249) win. This is an all-around tinted balm stick that you can use on your eyes, cheeks and lips. It comes in six shades: Soft Brown, Coral Beat, Rose Bouquet, Berry Best, Peach Crush and Burnt Clay.

The Lipstacks (Php299) is a stackable 4-in-1 lip tower. This reminds us of our magic pencils as kids. Each tower has a balm and three shades—soft, neutral and pop. It’s available in three stacks: Peach My Day, Rose My Day and Coco My Day.

The Skinny Brow Pencil (Php149) is a retractable, ultra-fine pencil that defines brows with realistic, hair-like strokes. Use it to easily remedy over-tweezed eyebrows and bald spots! It comes with a good spoolie to help blend and brush hairs into place. This pencil comes in Gray Brown, Choco Brown and Medium Brown. This is also a customer favorite because although the pencil is a bit dry, it is very fine and does its job (to draw hair-like strokes) well. The spoolie is also very usable.

The target market of Chu Chü Beauty is young. Think high school and university students who are just starting to use makeup and don’t want heavily pigmented products as these are less forgiving. Must-tries are the Color Bento Box and the Skinny Brow Pencil.

Follow Chu Chü Beauty on Instagram and Facebook. Shop the products on Shopee.