Who Are The K-pop Stars Endorsing Western Brands?
Because K-pop is big not just in Korea but many parts of the world, even Western beauty brands are signing up male K-pop stars as endorsers, brand ambassadors and influencers and fans are very happy about it.
When a K-pop star becomes the face of a brand, fans gets bonuses such as photo cards with purchase. Pre-COVID, brands would also hold fanmeetings or fansign events featuring these idols so fans get the chance to see their faves in person..
Mingyu of the group Seventeen just did a photo shoot for 1st Look magazine in collaboration with Laura Mercier Korea. In photos, Mingyu, who looks like a young CEO, is seen holding a Laura Mercier Flawless Lumière Radiance-Perfecting Cushion SPF 50/PA+++ in one photo and the Ambre Vanille Hand Cream, also from Laura Mercier, in another image.
Photo credit: 1st Look Magazine
There’s a Laura Mercier X Seventeen Mingyu Event where you can win one of 30 of those signed Laura Mercier cushions. To join, you simply need to buy a cushion, which comes with a primer and a blush (both from Laura Mercier) and a mirror.
Photo credit: 1st Look Magazine
Fresh from their stint as the models for MAC Cosmetics’ new Lustreglass Sheer-Shine Lipstick, SF9’s Hwiyoung and Yoo Taeyang are seen on MAC Cosmetics Korea’s Instagram page in videos featuring the brand’s MAC Studio Fix Complete Coverage Cushion Compact SPF 50/PA++++ .
Photo credit: MAC Cosmetics Korea
Photo credit: MAC Cosmetics Korea
Another SF9 member, Rowoon, is an ambassador for Estee Lauder Korea. If you buy Estee Lauder’s iconic Double Wear Stay-In-Place Makeup using the code “Loverowoon,” you get freebies and a Rowoon photo card. If you’re a K-pop fan, you’ll know how iconic an EL X Rowoon photo card is.
Photo credit: Estee Lauder Korea
Photo credit: Estee Lauder Korea
Of course, EXO member Kai is the face of Bobbi Brown Cosmetics as their first Asia Pacific (APAC) Brand Muse.
Photo credit: Bobbi Brown Korea
His first campaign was the launch of the new Intensive Skin Serum Radiance Lotion and Emulsion, a franchise extension to the brand’s Intensive Skin Serum Foundation SPF 40 PA+++.
Photo credit: Bobbi Brown Korea