Korean beauty brand NACIFIC has announced that it has selected the JYP Entertainment group Stray Kids as the new face of the brand.

According to the brand slogan “The Beginning of Natural Beauty,”NACIFIC is a naturalist cosmetic brand that is expanding its position as a global brand by introducing various products including the Fresh Herb Origin Line, Phyto Niacin Whitening Line and Real Floral Line.

In particular, NACIFIC’s Fresh Herb Origin Serum, better known as “curse serum,”is a bestselling product that has sold more than 1 million bottles worldwide. Fresh Herb Origin Serum is an all-in-one pore care product that contains Sepicalm and Pore-Complex3 which helps minimize the pores and improves skin texture.

In addition, it is a bi-phase serum divided into two layers, moisture and oil layers. It can be used in various ways depending on its use. In (dry) weather like these days, it is recommended to use only the natural oil layer on the top with a dropper without shaking the serum.

A representative from NACIFIC said, “Stray Kids' healthy and bright energy fits well with the brand concept of NACIFIC, which pursues natural beauty. It is expected to have a positive synergy effect in establishing its position as a K-beauty brand along with Stray Kids, who is leading the industry.”

Stray Kids, who debuted in 2018, is composed of Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin and I.N.

Photo cards of individual Stray Kids members will be given when customers purchase NACIFIC products from NACIFIC official stores. More information can be found in NACIFIC Shopee and Lazada Official Stores.