Young Korean actor Hwang In-yeop may have been the second lead in “True Beauty” but he portrayed the role of Han Seo-joon, a rebellious but soft-hearted boy, so well that he gained a lot of traction in his career.

He became even more popular in the Philippines when Filipino K-drama fans learned that he lived and studied here (in Davao, specifically).

The Korean drama “True Beauty,” based on the Line webtoon of the same title, is the story of a young girl who uses makeup to express herself. Hwang In-yeop plays the school toughie who likes the girl with or without makeup.

“This story is something that strikes a chord with our 2021 campaign for BYS, Uncover Beauty,” said iFace General Manager Angie Goyena.

The campaign is a testament to BYS; voice of empowerment in the beauty landscape, with both the makeup and skincare lines at the forefront.

Makeup is usually seen as a tool for hiding flaws. However, BYS believes makeup is not a means to cover imperfections but a way to express what is truly inside. Our skin-care routine also plays an important part in self-care.

Loving yourself harder through your skincare routine allows you to become comfortable in the skin you are in. Discovering your creativity through makeup also means revealing what makes you... you. And it is in loving ourselves and being able to express ourselves where we become empowered to Uncover True Beauty—a message BYS Philippines has conveyed through the years.

“And signing on Hwang In-yeop as our endorser is a statement about our stubborn assumptions concerning gender and beauty. This is an opportunity for us to smash stereotypes and shift away from standards, as well as be that voice to help shape the way we see beauty,” said Goyena.

With the launch of Hwang In-yeop as endorser also comes the introduction of Skin by BYS Minis. Merely months after Skin by BYS’ release, Skin by BYS has strengthened its foothold in the local skin-care scene and gained brand love and loyalty.

The Skin by BYS Minis (Php1,799) offers same high-quality skincare that contains Botaniceutical Plus-10 in more affordable, handy packaging. The set includes the following:

The Extra Gentle Milk Jelly Cleanser is a non-irritating formula suitable for all skin types and when used daily, yields a smoother and brighter complexion.

The Extra Hydrating Balancing Toner is a hydrating toner formulated with hyaluronic acid that helps restore skin elasticity and reduce fine lines while keeping moisture locked in.

The Extra Glow Brightening Serum is a lightweight serum rich in vitamin C and natural skin boosters including Papaya and Lime Fruit Extract. Consistent use results in visibly brighter and plumper skin with a more youthful, healthy glow.

The Extra Glow Face Cream is a total brightening cream that leaves skin glowing.

The Extra Brightening Eye Cream visibly brightens the skin around the eyes and helps diminish puffiness, thanks to its anti-inflammatory properties and other natural skin boosters.

The Extra Effortless Pore Perfecting Sunblock is a weightless sunscreen with broad-spectrum SPF 50 PA+++, as well as pore-blurring and sebum-controlling properties. It has Green Tea Leaf Extract, which effectively protects the skin against UV damage, consequently preventing photoaging and weakening of collagen and elastin fibers.

The serum, the face cream, and the eye cream have been reformulated to add BuleResisterWE, a polyphenol component of wine that aids in protection against exposure to the high-energy blue light emitted from screens, which cause premature aging.

Consider this as your starter kit for a professional skin-care regimen that targets most skin concerns, includingeep cleansing, dryness, irritation, dull and uneven skin tone, improving elasticity, and fighting free radicals linked to aging.

Along with the six products, the set also comes with two limited-edition Hwang In-yeop photo cards!

Skin by BYS is exclusively available at Watsons, The SM Store, and online on Amorfia, Watsons and ShopSM.

BYS was established in 2004 in Melbourne, Australia. BYS Philippines was established in 2012 by iFace Inc. when it founded its distributorship of multiple sought-after international beauty and wellness brands. It has an exclusive partnership with Watsons Philippines and has established itself as one of the most diverse, strategic and best-performing partners, garnering awards and citations every year since its inception. iFace attributes its success to its more than 1000 well-trained Beauty Advisors, all employed by the company and enjoying full employee benefits. Its roster of endorsers also includes some of the most recognizable stars in the country today.

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