Fun fact: No one really knows how National Lipstick Day started about a decade ago, but almost everyone is on board to celebrate one of mankind’s greatest inventions that helps boosts our confidence and has ultimately become a symbol of power.

Here are more things you should know about lipstick:

1. It was in 1912 when feminists painted their lips as a sign of emancipation for the Suffragette movement. While colored lips have been a symbol of power since the ancient times, it actually took a turn a few centuries back when it was deemed controversial as it became associated with prostitution and going against “natural” beauty. But by the early 20th century, pioneers of the women’s suffrage movement took it back as a sign of empowerment.

2. The lipstick market size was valued at $8.2 billion in 2018, and is expected to reach $12.5 billion by 2026. Through supermarkets, retail stores, direct selling, and more recently e-commerce, lipstick is now more accessible than ever. Direct selling beauty company Avon reports selling 102 lipsticks via Avon Reps every minute.

3. The average woman spends $1780 on lipstick in her lifetime.That’s 10% of what she spends on every other beauty product she purchases, which is at a $15,000! On average, women will have about seven lipsticks in constant rotation, with two favorites she will use more frequently, according to another study.

4. Men will stare at red lips for 7.3 seconds, and only 2.2 seconds for bare lips.

This year, Avon celebrates National Lipstick Day by inviting women to wear lipstick anyway, no matter what, even under a mask. Join the movement and get a chance to win Avon lipsticks, just visit their Facebook and Instagram for more information.

The next time you decide to wear lipstick, swipe with the Avon Powerstay Matte Bullet Lipstick that promises up to 10 hours of smudge-free boldness yet lightweight full coverage, so you can wear lipstick no matter what!