Korean artist HyunA has been named the global ambassador for the Spanish luxury fashion house Loewe.

HyunA, whose real name is Kim Hyun-ah, is a singer, songwriter and rapper who has captivated global audiences since her debut in 2007.

"I am thrilled to welcome HyunA to the Loewe family. We are very much looking forward to this exciting partnership and working closely together," said Loewe Creative Director Jonathan Anderson.

"Becoming a global brand ambassador for Loewe is truly an amazing honour for me. I am very much looking forward to our upcoming projects for this beautiful brand," said HyunA, who has pink hair in the campaign images.