The #LazadaPride2021 campaign begins with the Pepe Diokno-directed “Apology,” a three-part short film series that showcases stories from the LGBTQIA+ community.

Lazada Philippines brings together talented artists and content creators from the LGBTQIA+ community through a series of live stream events with “Pride is Alive” from June 23-27. From a live fashion and drag show to a makeup tutorial session and live “chikahan,” consumers can enjoy a series of celebrations with film director Antoinette Jadaone, writer and actor Juan Miguel Severo, chef and author Clyde San Pedro, Cebu fashion designers and drag queens Eva Papaya, Ms. Letket, Precious, Eken, Turing and Bench via LazLive and Lazada’s Facebook, Tiktok, and YouTube channels.

Lazada Philippines also teams up with Love Yourself Inc. to showcase a special Milkwear x LoveYourself Pride Month capsule collection. All proceeds from the sales will benefit Love Yourself Inc.’s HIV awareness and free-testing projects.

“We at Lazada Philippines believe that Pride represents values such as inclusion and unity that should be embraced every single day. For 2021, we wanted to continue encouraging Filipinos to do their part in nurturing a culture where diversity is celebrated, inclusion is value and respect is championed,” said Neil Trinidad, Chief Marketing Officer of Lazada Philippines.

“We are grateful to have this partnership with Lazada that allows us to not only be able to expand our reach to more people but to also continue spreading the message that now more than ever, we need to do our part in nurturing a culture that allow people to thrive authentically as they are,” said Noel Evasco, the Head of Partnerships for LoveYourself Inc.

To shop and support the Milkwear x LoveYourself Pride Month collection, consumers can visit the store here.

To watch Lazada’s ‘Apology’ short film series, click here: