UPSIZE PH | Nivea And Grab Collab For Drivers’ Sun Safety Campaign

Personal care brand Nivea and ride hailing app Grab have collaborated to give Grab drivers information on sun protection and safety on the road via a webinar.

With 600 drivers in attendance, one of the speakers, Dr. Vanessa Bernal, a dermatologist, discussed the harmful effects of solar radiation and what could happen with continuous, unprotected exposure. She also talked about habits to practice every day, like keeping out of the sun during the hottest times of the day and wearing a hat and long sleeves. She said there was a need to wear sunscreen despite the weather being rainy because the sun’s radiation during gloomy days are still just as harmful as the harsh sunlight. Bernal also showed the attendees how to properly use sunscreen to protect your skin and where to apply it.

Through this webinar, Nivea is expanding its commitment to care for the country’s frontliners by extending sun protection to Grab drivers. What better way to show how much they care than by giving the drivers Nivea Sun products to use while they’re on the road?

“We recognize that this health crisis continues to lay heavier burdens on our frontliners. Nivea, since day one, has been cognizant of this and has provided medical frontliners with skin protection through our Nivea Crème donations. While it is important that we continue to support our doctors and nurses, we also recognize our silent frontliners who, despite the risks, continue to make our lockdown lives more bearable and safer. This partnership with Grab is a gesture of gratitude for their hard work and our way of saying that ‘they matter, and we care,’ so allow us to protect your skin with Nive Sun,” said Jamie Sanico-Sy Ching, Marketing Director of Beiersdorf.