UPSIZE PH | Montblanc Launches 2021 Brand Campaign

Jun 4

Jun 4 Montblanc Launches 2021 Brand Campaign

Montblanc launches its 2021 brand campaign-WHAT MOVES YOU, MAKES YOU–featuring Chinese actor and singer Chen Kun, Montblanc’s Global Mark Maker, wearing the new iconic Montblanc1858 Geosphere Limited Edition 1858. The campaign continues to encourage people to keep challenging themselves and break boundaries, by articulating Montblanc’s brand belief that everyone can leave a mark.

Photo credit: Montblanc

In the campaign, Chen Kun is seen sporting the Montblanc 1858 Geosphere Limited Edition 1858.Inspired by the explorations of legendary mountaineer Reinhold Messner, the new Montblanc1858 Geosphere Limited Edition 1858 pays tribute to his five week solo trek across the Gobi desert in 2004. The case back unveils a unique engraving that shows the Gobi Desert’s famous Flaming Cliffs,also known as Bayanzag, that were on Messner’s route across Northern Asia.Made of titanium,the decoration is engraved and polished by laser. The vivid colors are created with laser-generated oxidation, with the level oxidation determining the final color obtained (and desired). Montblanc is one of the few maisons using this technology on such a large surface.