BYS Philippines has taken the lead in innovating a complete skincare line for the Australian-based global brand. The line, which includes 10 products, will be released not only in the Philippines but also globally.

“We are forging exciting new ground like never before. The iFace team has always had big dreams. And this time, our dream of making the Philippines lead when it comes to skin care innovations on the world stage has become a reality,” said Angie Goyena, General Manager of iFace, the distributor of BYS Cosmetics in the country.

The collection is ethically crafted (vegan and cruelty-free), hypoallergenic and contains no petroleum, artificial colors, propylene glycol, MEA, DEA, TEA, phthalates, triclosan, parabens and sulphates. The products are all made in Korea.

BYS, an Australian brand launched in the Philippines in 2012, has collaborated with stars like Nadine Lustre, Regine Velasquez and Korean superstar Park Seo-joon.

Skin by BYS contains Botaniceutical Plus-10, 10 powerful natural ingredients that target most skin concerns, including deep cleansing, dryness, irritation, dull and uneven skin tone, improving elasticity and fighting free radicals linked to aging.

The line includes the following:

The Extra Gentle Micellar Water (Php799) is a no-rinse cleansing water that removes makeup and impurities.

The Extra Gentle Milk Jelly Cleanser, (Php499) is a non-irritating formula suitable for all skin types.

The Extra Hydrating Balancing Toner (Php699) is a hydrating toner formulated with hyaluronic acid that helps restore skin elasticity and reduce fine lines while keeping moisture locked in. If your skin is oily, you can use the toner on its own as a light moisturizer.

The Extra Glow Brightening Serum (Php899) is a lightweight serum rich in vitamin C and natural skin boosters, including Papaya and Lime Fruit Extract. Consistent use results in visibly brighter and plumper skin with a more youthful, healthy glow.

The Extra Firming Youth Serum (P899) is a plant-derived serum that helps reduce the appearance of wrinkles and fine lines.

The Extra Glow Face Cream (Php599) is a total brightening and moisturizing cream.

The Extra Brightening Eye Cream (Php399) brightens the skin around the eyes and helps diminish puffiness, thanks to its anti-inflammatory properties and other natural skin boosters.

The Extra Effortless Pore Perfecting Sunblock (P799,) is a weightless sunscreen with broad-spectrum SPF 50 PA+++, as well as pore-blurring and sebum-controlling properties. It has Green Tea Leaf Extract, which effectively protects the skin against UV damage.

The Extra Glow Sheet Mask and the Extra Firming Sheet Mask (both Php89) help you achieve a healthy-looking glow and a more refined skin texture, respectively.

As a product born during one of the biggest crisis that brought about a number of mental health issues, Skin by BYS is a gentle reminder of taking care of ourselves—loving ourselves harder.

"We didn’t stop at ‘Love yourself.’ It is much harder to love ourselves without the filters, without the makeup, without the armor. It's harder to love ourselves without the skin-perfecting makeup or the eyeliner flick. But it is exactly when we are most vulnerable, most raw and most unfiltered that we need to love ourselves a little more fiercely, a little harder,” said Goyena.

Skin by BYS is exclusively available at Watsons, The SM Store, and online on Watsons and ShopSM.