Issy & Co.'s New Drop Is Both A Lip Oil And A Lip Gloss
After the success of Active Skin Tint, Issy & Co. is back with a new product that reaffirms its commitment toward #BeautyMadeIssy.
So is the new product, called Hydragloss, a lip oil, a lip gloss or a lip treatment?
The answer is it's all three. It can even be used as a lipstick topper.
Photo credit: Issy & Co.
Issy & Co. co-founder and Creative Director Joel Andrade said they want Hydragloss to function as a beauty product that makes users "look good and feel great."
“Hydragloss is a product that’s good for you, but can also go glam," said Andrade.
What does Hydragloss contain? It has humectants and occlusives, including hyaluronic acid and aloe juice to hydrate the lips; while jojoba seed oil, coco nucifera oil and Shea butter lock moisture in. The formula glides on smoothly for a soft and comfy feel, and a slick, vinyl look.
It was in the custom applicator that Andrade spent a lot of time on.
As he describes it, "the applicator is shaped like a spoon and its curve feels like a hug on the lower lip upon application, while the other side is used for a precise application on the upper lip. One dip gets you just the right amount of product to apply on your lips"
Photo credit: Issy & Co.
Issy & Co.’s Hydraglos, which comes in four shades, is priced at Php299. It comes in a clear color called Surf. Bikini is a nude, Loveboat is a rosy shade while Baywatch is a sheer red.
Carms wears the Hydragloss in Loveboat