After launching its new residential brand and introducing its ambassador Heart Evangelista, RLC Residences is unveiling a new digital video.

Evangelista expressed her gratitude for RLC Residences’ trust in her and gushed about the physical event that was held to launch the event. “I felt so safe, and it was so good to see people in person.”

The launch, held last February 2021, followed strict safety precautions, and allowed the brand to fully introduce its offerings to the public. This launch highlighted RLC Residences’ commitment to providing wonderful experiences for its customers and for the public—a tradition they continue with its virtual platform which allows interested customers to see the spaces of its different residential offerings.

The industry giant has shown its adaptability to the new normal with the new video and its virtual interview led by host and actress Issa Litton with Evangelista. “I was shocked to see how big (the campaign) was,” said Evangelista in the interview.

Litton quizzed Evangelista about her decision to partner with RLC Residences, above all other residential developers.

"Selecting an endorsement is a very personal experience for me,” said Evangelista. "If I see myself using it and enjoying (a product), if I delight in the experiences that a product gives me, that is a major thing.”

For Evangelista, learning about the brand and its credibility is another priority point in her selection process. “This is a brand that carries with it a lot of heritage,” she said, referring to RLC Residences’ mother company, Robinsons Land Corp., and its 30-years-long foundation in home and community building. “In a world full of uncertainties, you must always take into consideration the track-record and stability of the business you are trusting your hard-earned money with.”

When asked what drove the choice home for her, the actress answered simply: “It’s all encapsulated in its tagline Raise, Live and Connect.” For Evangelista, RLC Residences raised the game in the design and workmanship of their buildings. She loves how she can live smartly and productively in all the residential offerings, and lastly—and certainly not the least—Evangelista loves that each RLC Residences development allows its residents to connect with their loved ones swiftly.

During the interview, Evangelista confessed she’s quite used to seeing her face in magazine spreadsheets promoting fashion and beauty products. “But now, I see myself promoting ‘beauty’ pa din naman,” she said. “But this time I’m promoting beautiful buildings.” Beauty and delightful experiences are at the core of her decision to choose to purchase her own unit in an RLC Residences development, which she teased to release soon. “For me, if you come home to beautiful and well-designed spaces, if you have impressive and world-class amenities, spaces that let you live your passions, condos that have smart home features and work from home spaces, what else could you ask for?”

The interview will be aired on RLC Residences Facebook page tomorrow, May 15 at 4pm. Go to their official Facebook page.