Gucci's new collection is named after a melody
Call it a hacking with permission, not a collaboration.
For Gucci’s Fall Winter 2021 collection called "Aria," Gucci creative director Alessandro Michele teamed up with his friend Demna Gvasalia, creative director of Balenciaga, for logo embroidered pieces using some of the latter's shapes and symbols.
As Gucci turns 100 this year, Michele celebrates it with a new collection that looks back at some of the house's iconic looks and silhouettes.
One is the bamboo handles on bags.
Of course, Michele paid tribute to Gucci's equestrian codes.
And the red velvet tuxedo most identified with the Tom Ford era.
Several of the items from the collection are defined by prints with lyrics featuring the word «Gucci» coming from tracks by Sony Music Publishing.
"Crossing this threshold, I have plundered the nonconformist rigour of Demna Gvasalia and the sexual tension of Tom Ford; I have lingered over the anthropological implications of what shines, working on the brightness of fabrics; I have celebrated the equestrian world of Gucci transfiguring it into a fetish cosmogony; I have sublimated Marilyn Monroe’s silhouette and old Hollywood’s glamour; I sabotaged the discreet charm of the bourgeoisie and the codes of men’s tailoring," said Michele in a statement.
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