For the launch of his new lifestyle brand, Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego. The collection combines Bruno’s enigmatic personality and distinct style with Lacoste’s iconic blend of sport and luxury.

“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor," said the artist.

The collaboration began in Los Angeles, where Mars and Louise Trotter, Lacoste's Creative Director, first met. Giving free rein to his imagination, Mars pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile.

The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Mars and Lacoste’s crocodile. A universe with an emblematic flourish and flair, translated into a range of ready-to-wear clothing, footwear and accessories. Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.

“Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved," said Louise Trotter.

The first Lacoste x Ricky Regal collection will be launched on March 5 through a global network of 18 exclusive retailers and will be available from March 8 at the Lacoste Greenbelt 5 flagship store.