ABH's AR app helps you become more brow savvy

Anastasia Beverly Hills has created an AR app that can help you shape, groom and even fill your eyebrows.

The app is now available on iOS and later this month on Android. To download, simply search for Anastasia Beverly Hills in the App Store.

Anastasia Beverly Hills The Brow App combines Anastasia Soare’s Golden Ratio eyebrow shaping method with custom 3D tech and a patented algorithm to provide a filter-like image of yourself with the best brow shape and color.

"This app will help you create timeless brows that will outlast any trend and give you the confidence to do them on your own," said Anastasia Soare, Anastasia Beverly Hills CEO and Founder. “Developing The Brow App over the past year has been a labor of love. We’re so excited to finally bring this new technology to our community and perfect people’s brows all over the world.”

The app works by analyzing your facial structure and having you answer a series of questions – from your experience with eyebrows to your hair color and preferred brow look – to understand and recommend the brow shape, shade and style that’s perfect for you.

The Brow App also has a Look Library that allows you to virtually try on different styles and shapes of eyebrows—without having to commit to anything. Whether you want slim eyebrows or a bushier set, the app gives you a chance to really see what suits your face.

Another feature of the app is the Brow Mirror, which ultimately gives you the confidence to perfect your eyebrows on your own. It shows an outline of your chosen style that serves as a guide for drawing or plucking your brows. The Brow Mirror feature also has a step-by-step guide--from filling and detailing all the way to finishing and highlighting your desired brow shape and style. You can also push the "More" button to view specific ABH product recommendations for your chosen style.

There is also the Mastery tab that offers much more in-depth makeup tutorials, and run-throughs of specific Anastasia products and their purposes. If you would require further assistance, you can also use the app to book a virtual consultation with the brand’s pro artists to answer your brow questions, from shaping to product recommendations and everything in between.

The app also talks about history and theory behind Anastasia Soare’s Golden Ratio Method, which was developed to determine your most flattering eyebrow shape.

Anastasia Beverly Hills eyebrow products, such as the Brow Definer and Brow Powder Duo, are also available to purchase via the app and partner retailers.