Korean idol and singer Cha Eun-woo is the new face of Filipino clothing brand Penshoppe’s #PENSHOPPEreset campaign.

The announcement was made by Penshoppe on its Instagram account.

Cha Eun-woo is a member of the Fantagio Entertainment boy group Astro. He is also a model and actor. He recently appeared in the adaptation of the webtoon "True Beauty."

Before this, Cha Eun-woo was also named as the brand representative for Filipino health, beauty and wellness company FRONTROW.

In a previous interview, Eunwoo revealed that he lived in the Philippines when he was in first grade to learn English.