The first thing actress Bea Alonzo ever bought on e-commerce platform Lazada was a makeshift "tent" which she uses to change in during outdoor shoots and tapings where no dressing rooms are available.

"I saw it in Bangkok during a TVC shoot there so I bought one for myself," said Alonzo, Lazada's new regional brand ambassador.

The actress said she usually purchases cooking ware, camera stuff and even gadgets from Lazada.

Alonzo joins Korean actor Hyun Bin, LazMall's first-ever regional brand ambassador, as they unveil exciting 10.10 deals and exclusive offers, such as new 10% cashback, 100% Legit or get 2x money back guarantee, free shipping vouchers, 30-day returns, Lazada Bonus Discount Vouchers where shoppers can get P50 off for every P500 spend, up to 90% off on the best authentic brands, and special premium offers from LazMall Prestige Flagship Stores like Jo Malone, NARS, Lanvin, Narciso Rodriguez and more.

“We are proud to welcome Bea Alonzo as the newest addition to the Lazada family. LazMall is our home for authentic international and local brands and beyond being a well-loved style icon, Bea’s dedication to her work and genuine personality resonate perfectly with LazMall’s brand promise of authenticity and quality,” said Lazada Chief Marketing Officer Neil Trinidad during the LazMall 10.10 Big Brands Sale virtual media event earlier today.

The mega sale takes place on October 10-14 with a mission to elevate shopper experience through LazMall, Filipinos’ preferred online shopping destination for authentic brand products.

During the event, Lazada also reiterated its commitment to supporting local brands to digitize their business and scale online.

"We have already onboarded over 2,000 small businesses on our platform since the start of the pandemic and will continue to make onboarding more MSMEs nationwide a key priority, to showcase the inspiring stories of local brands and businesses,” said Trinidad.

Discover for yourself the amazing deals and shopping experience on LazMall.