Issy & Co. Expands Face Base Range
The launch of Issy & Co.’s line of face bases early this year was a big success. The two products—Active Skin Tint and Weightless Loose Powder—fulfilled the market’s need for bases that would make their skin look more polished but not have a heavy feel.
The Active Skin Tint line came in six adaptable shades while the Weightless Loose Powder came in three different finishes. Issy & Co. is probably the first Filipino brand to come up with a tinted moisturizer/foundation that a morena could wear without looking ashy.
“We’re proud to be the brand that offers the most diverse selection of shades. And due to the overwhelming support from our customers, we’re able to push the boundaries even further this time. We listened to what they needed and wanted, went back to the drawing board, and researched how we can develop our base makeup line—and make it even better.” said Joel Andrade, Issy & Co. co-founder and creative director.
The message was loud and clear: the public wanted more shades, more inclusivity and more skin-like products.
Issy & Co.’s Skin On The Go 2.0, has new and improved versions of its best-selling Active Skin Tint and Weightless Loose Powder plus an all-new Active Concealer.
“Inclusivity is all about having more people join the conversation. It’s not just about adding one dark shade to the range and that’s it. The goal is to add more depth. We want this collection to introduce the concept of ‘depth’ into the vocabulary of the local market’s understanding of what complexion or skin tone is,” said Andrade.
With Issy & Co.’s full range, the brand offers three light shades, three medium shades and three deep shades to cover the full spectrum of Filipinos’ skin tones and undertones
Issy & Co. shifted the focus on undertone, because when it comes to skin tints and concealers, the crucial point is for shades to match its wearer’s skin undertone.
The Active Skin Tint, which retails for P499, introduces three more shades to complete its spectrum of nine—Bisque FN1, Vanille FW1, Sand FO2, Beech FN2, Fawn MO2, Honey MW2, Hazel MW3, Sienna DW4 and Brûlée DO4. It comes in an improved squeeze-type packaging with a metal cap and maintains its lightweight formula that feels almost like nothing on this skin.
The all-new Active Concealer is at Php399, and is available in nine shades, too—FN1, FW1, FO2, FN2, MO2, MW2, MW3, DW4 and DO4. It’s formulated with sodium hyaluronate to maintain skin’s water balance, skin-restoring and hydrating glycerin, oil-aborting bentonite clay, and avocado extract to help calm the skin from irritation.
Issy & Co.recommends purchasing the water-based concealers in pairs—one in a true tone shade and a lighter one. The former is for covering up blemishes and target areas of concern, while the latter is for your under eye area and other areas that need a lift, to brighten your face.
Last but not least is the Weightless Loose Powder, which retails for P349. It comes in a new finish, called Radiant, which is all about the glow, having pearlescent particles that give a brilliant complexion. It’s a fun addition to the previous Mattifying, Illuminating and Translucent loose powder finishes.
Issy & Co.’s Skin On The Go 2.0 collection, featuring the Active Skin Tint, Weightless Loose Powder and Active Concealer, are now exclusively available on Shopee.
Follow Issy & Co. at @issyandcompany on Instagram, Facebook and TikTok, and don’t forget to check out the hashtags #issyandcompany and #beautymadeissy.
