Amazon Global Selling held its inaugural 2021 Amazon Expo-Seller Boot Camp to further introduce MSMEs to cross-border e-commerce and how Amazon global infrastructure and resources can empower them to develop global businesses. The Boot Camp was jointly participated in by a wide range of service providers.

According to the survey released by Amazon Global Selling, the Philippines has the highest percentage of domestic e-commerce sellers (70.02%) compared to other ASEAN countries—underlying untapped opportunities for Filipino MSMEs to explore cross-border opportunities.

“Philippine e-commerce is still a relatively new but rapidly developing sector,” said Bernard Tay, Head of Amazon Global Selling, Southeast Asia. “The surge of demand for online shopping under the lockdown begets the digital model of doing business as part of the new normal, alongside business innovation and technological adoption. Based on our latest report, Philippine MSMEs want to develop more robust capabilities for cross-border e-commerce – from understanding business models and foreign competition to cross-border operations and international logistics.”

Over 1,300 MSMEs registered for the Seller Boot Camp — a virtual event hosted to equip sellers with the resources needed to overcome cross-border e-commerce barriers. Over the span of three days, MSMEs attended a series of lectures from industry experts on key topics ranging from cross-border payments, shipping and tax implications to conversion funnels and marketing. The launch of the Boot Camp was a result of the insights released in the Cross-Border E-commerce Awareness & Perception Report, which surveyed 1,600 MSMEs (400 per country) across Singapore, Thailand, Malaysia and the Philippines to resolve the sellers’ pain point of lacking the knowledge required for cross-border e-commerce.

Consumer shopping behaviors are shifting to online quickly. Cross-border e-commerce, which optimizes the process of trade, can help sellers reach global customers directly and represents a global opportunity. Research shows that overall cross-border B2C E-Commerce market value was forecasted to surge by 30% from 2019 to 2026 . We encourage sellers to explore the opportunity to build a global business. Amazon is also offering innovative programs and tools to help sellers accelerate this digital transformation.

Amid opportunities for growth through cross-border e-commerce, local MSMEs cited the following critical barriers when selling globally: (1) difficultly in managing cross-border supply chains and logistics, (2) high operation costs, and (3) the intense competition with international sellers on Amazon.

Difficulty in managing cross-border supply chains and logistics is the most common challenge faced by Filipino MSMEs surveyed with 53% citing it as their top barrier. To mitigate this, Amazon has been investing over the years on building a world-class fulfillment and delivery network. Fulfillment by Amazon (FBA), can help MSMEs store their products in Amazon's fulfillment centers for Amazon to pick, pack, ship and provide customer service for these products. During the boot camp, global logistic service providers were also invited to introduce how they can support MSMEs on cross-border logistics management to help them better tackle these challenges.

In February 2021, Amazon Global Selling held its first ever online Seller Summit in the Philippines. The two-day virtual conference, attended by over 2,000 registrants, provided educational support for Filipino MSMEs looking to sell on Amazon, building on Amazon’s initiatives on online seller education like their Seller University, as well as providing over 250 new tools and services launched in 2020 globally to help sellers grow their sales in Amazon’s stores worldwide.