E-commerce platform Lazada Philippines has announced that Filipino boy group SB19, composed of Sejun (John Paulo Nase), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), Justin (Justin De Dios) and Ken (Felip Jhon Suson), has joined their roster of Lazada Ambassadors which includes Kathryn Bernardo and Mimiyuuuh.

The group is known for their songs "Go Up," "Tilaluha" and "Alab."

"We are very honored and happy to be part of the Lazada family. We are grateful for the opportunity to represent a brand we truly admire," said SB19 in a statement.

On January 20, Lazada will launch the #NasaLazadaYan music video featuring Mimiyuuuh and SB19.

"With their vibrant, encouraging and unique individual personalities, SB19 definitely lends their energetic and fresh youth to our already dynamic roster of Lazada Ambassadors in the Philippines. We hope that our customers would also be inspired by SB19's enthusiasm and passion," said Neil Trinidad, Lazada Philippines’ Chief Marketing Officer.

As part of its new campaign #NasaLazadaYan, Lazada is challenging shoppers to find what they need and want on the Lazada platform.

Through this campaign, consumers can now shop conveniently for the best products, price points, brands and sellers through Lazada’s smart ranking which ranks suggested products based on the preference and experiences of shoppers. Another unique feature is Lazada’s personalization technology which recommends relevant products based on the shopper’s search behavior.

"With the shopping behavior of Filipinos dramatically shifting online since the onset of the pandemic, Lazada remains committed to providing the best service and shopping experience to our customers. With #NasaLazadaYan, we want to provide Filipinos the ease of finding what they need to tackle shoppings lists," said Trinidad.

Don’t miss out on Lazada’s free shipping with no minimum spend and flash sales of up to 85% off when you shop on January 11-13! To know more, visit lazada.com.ph or their Facebook, Instagram and Twitter.