BLACKPINK, the record-breaking K-pop quartet composed of Jennie, Lisa, Jisoo and Rosé, joins the world-class roster of Globe's endorsers.

The group is the first K-Pop group to have the most music videos viewed, surpassing more than 1 billion views with their music video “Boombayah” in October. In line with Globe’s mission to bring world-class connectivity to its customers, it follows through by also bringing in brand ambassadors of the same caliber.

“This year has brought unprecedented challenges for everyone, locally and globally. Despite this, we strive to provide customers better everyday experiences that they will enjoy. Having BLACKPINK join the Globe family is proof that we won’t stop bringing the world into our customers’ homes. BLACKPINK being one of the world’s biggest groups has a huge following in the country. We want to bring our customers nothing less than the best in entertainment,” said Ernest Cu, Globe’s President and Chief Executive Officer.

Globe will soon bring more surprises featuring BLACKPINK. Watch out for it!