Singer and songwriter Jose Mari Chan is not just a brand ambassador for Firefly LED Lights. He also collaborated with the Firefly team for the concept and making of the digital video unveiled on October 16, to launch its "Celebright Christmas" campaign for the holidays.

The digital video, which carries the theme and tagline "The spirit of Christmas made even brighter with Firefly LED Lights," (the phrase coined by Jose Mari Chan himself) shows the singer in a Filipino home talking to each of the family members about Firefly LED lights and safety. In the video, two Christmas Icons come together with Santa Claus’ makes an appearance and amusingly mimics Jose Mari Chan.

The video, co-created by Firefly LED Brand Team, Gigil Ad Agency and Jose Mari Chan, was launched on October 16 on Firefly LED's Facebook and YouTube accounts.

"The video is light and humorous but it will also remind Filipinos to have a safe and bright holiday season. What is Christmas without lights?" said Chan, whose song "Christmas in our Hearts" is the Filipino anthem for the season.

As Chan tells it, "Christmas in our Hearts" was the result of the efforts of a number of individuals, including himself, Bella Tan of Universal Records, lyricist Rina Caniza and even his daughter Lisa, who had to learn the song practically overnight.

The singer-songwriter did not hesitate to accept Firefly LED's offer to be their brand ambassador. He liked the idea that it was going to be a Christmas campaign that would also remind the public about safety in using Christmas lights and lights in general.

"It's a perfect product for Christmas. What is Christmas without lights? That only happens in the Philippines where people have Christmas trees and lights in their homes. On the streets, people from Pampanga sell parol. Lights and Christmas go together and Firefly exemplifies that. When they asked me, I immediately said yes. Firefly, Christmas lights, LED--that's the in thing. LED is safe. It won't cause fires," said the singer-songwriter.

You can watch the video below: