In the beginning, there were Boi-ing, Erase Paste and Fakeup, three concealers from Benefit Cosmetics each addressing a specific concern.

Boi-ing was an industrial strength matte concealer for covering blemishes and dark circles. Fakeup was a moisturizing concealer for the undereyes. Erase Paste was a full coverage brightening concealer.

The bad news is that starting July, these three concealers will be gone from Benefit's pink shelves.

The good news? They will all be called Boi-ing and they will be joined by a new concealer.

Each of these four concealers come in three different shades. They include the Boi-ing Airbrush Concealer (new), the Boi-ing Brightening Concealer (Erase Paste), the Boi-ing Hydrating Concealer (Fakeup) and the original Boi-ing Industrial Strength Concealer.

The Boi-ing Concealers are formulated to blur, smooth, and conceal like some IRL Photoshop. They blend seamlessly, last up to 10 hours, are waterproof, and don’t crease, cake or crack!

The collection is eraser-inspired so each concealer is packaged like one. How adorable is that?

Here are some FAQs for the new products in the Boi-ing Concealer collection:

1.    What level of coverage is boi-ing airbrush concealer?

Boi-ing airbrush concealer is sheer-to-medium coverage. It’s perfect for covering unevenness, fine lines and under eye circles.

2.    What does ‘airbrush’ mean?

When you “airbrush” or “filter” a photo, it blurs, smooths and erases imperfections to create a perfect, flawless image. This concealer does all of that so you won’t even need to use a filter on your photos… it’s your “real-life retouch!”

3.    Is it waterproof?

Yes! Boi-ing airbrush concealer is waterproof* and lasts 10 hours!* *instrumental test on 20 women

4.    How do I apply this concealer?

This concealer is so easy to use because it glides seamlessly onto your skin. Just use your fingertips to pat & blend this soft-focus, lightweight concealer under eyes or onto face to cover unevenness, fine lines and under eye circles.

5.    Can I wear it with other makeup products?

You can wear boi-ing airbrush concealer with other makeup products! Wear it alone, on top of your favorite foundation or under your favorite powder.

6.    What kind of texture and finish does it have?

The texture of this concealer is unlike any other! The super smooth, lightweight formula melts on seamlessly leaving a flawless finish that’s virtually undetectable on skin. People won’t even know you’re wearing concealer.

7.    How many shades are available?

It’s now available in 3 easy-to-choose shades!

8.    How is it different than the other boi-ing concealers?

Boi-ing airbrush concealer’s lightweight texture and buildable sheer-to-medium coverage is perfect for creating a “no makeup” look. It’s especially great for fine lines around the eyes because it doesn’t crease, cake or crack.

9.    Any special ingredients?

Boi-ing airbrush concealer contains silica, a skin-smoothing ingredient for effortless blending and a soft-focus effect.

The new Boi-ing Concealer collection is now available at all Benefit boutiques in the Philippines.